The Definitive Guide to Account-Based Marketing
Account-based marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers. It’s no longer optional for marketing and sales teams to work separately. Today, 97% of marketers achieved a higher ROI by incorporating ABM than with any other marketing initiative, according to Alterra Group.
What’s in the guide?
Account-based marketing combines your two most valuable assets to your bottom line—marketing and sales. With their expertise combined and optimized, you’ll be set for success.
- What is account-based marketing and why is it important
- Create a winning ABM strategy
- Get buy-in across the organization
- Partnering with sales
- Choose your accounts
- Launch a pilot program
- Create the right content
- Engage across channels
- Measure, analyze, and optimize
- Select the right ABM solution