Account-based marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers. It’s no longer optional for marketing and sales teams to work separately. Today, 97% of marketers achieved a higher ROI by incorporating ABM than with any other marketing initiative, according to Alterra Group.

What’s in the guide?

Account-based marketing combines your two most valuable assets to your bottom line—marketing and sales. With their expertise combined and optimized, you’ll be set for success.

• • What is account-based marketing and why is it important
  • Create a winning ABM strategy
  • Get buy-in across the organization
  • Partnering with sales
  • Choose your accounts
  • Launch a pilot program
  • Create the right content
  • Engage across channels
  • Measure, analyze, and optimize
  • Select the right ABM solution