Wish partners with French Ecommerce SaaS Business Octopia


ContextLogic Inc. (d/b/a Wish) (NASDAQ: WISH), one of the world’s largest mobile ecommerce platforms, this week announced an agreement with French ecommerce SaaS solution provider, Octopia, which will open up a gateway for hundreds of Europe-based merchants to start selling on its platform. As part of the deal, which is set to go live in Q4 2023, Wish will only allow merchants with merchant ratings of 4, 5 or above as the marketplace continues on its journey to improve the range of listings on its platform.

Octopia’s merchants offer a range of goods spanning consumer electronics, beauty, fashion, home & garden and hobbies – many of which are recognized household brands. Most of its merchants are based in Europe, with a large proportion distributed across France.

“We’re on a mission to improve and expand the range of products listed on our platform, so partnering with Octopia, who have a large portfolio of quality merchants, was an obvious next step,” said Alan Small, Director of Business Development, EMEA at Wish. “The breadth and depth of merchants that Octopia is bringing to Wish is truly unique. We’re excited to get started, and further develop our partnership over the coming months.”

Through the partnership, merchants and brands on the Octopia platform will be able to quickly and easily sell to millions of consumers on the Wish marketplace. Octopia merchants will have free access to a direct integration module on the Octopia platform that connects them directly to Wish’s merchant dashboard. The module will sync their products and orders between Octopia and Wish. Octopia merchants will also benefit from a suite of additional marketing and sales support and a number of special incentives.

Wish will enjoy official “Trusted Partner” status on Octopia and will benefit from a special landing page on the Octopia platform for merchants.

“We are delighted to support Wish in its development and the expansion of its catalog of quality vendors offered by Octopia,” said Paul Garcia, Sales Director at Octopia.

Earlier this year, Wish introduced flat rate shipping to customers in its major markets. The flat rate shipping fee is applied to all eligible items1 over 10 €, at no additional cost to merchants.

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