1R Expands Portfolio of Leading Brands as Digital Forges Ahead

E-commerce Agency Thrives Amid Pandemic Powered by Partnerships with Trish McEvoy, Vera Bradley, Crush Wine & Spirits, and ZO Skin Health
e commerce

One Rockwell (1R), a leading e-commerce agency experienced in creative design and technical solutions for lifestyle brands, today announced the successful launch of four websites for its clients, Trish McEvoy, Vera Bradley, Crush Wine & Spirits, and ZO Skin Health. The partnerships focused on its core offering of e-commerce solutions, including Shopify Plus builds, business analysis, technical direction, user experience design, quality testing, and platform training.

Across all industries served by 1R, in recent months, the agency noticed a significant need for speedy digitization. As a result of the pandemic, a bright light was shined on all companies and any existing slowly moving efforts around innovating digital. That is where 1R stepped in. On top of launching numerous websites in a five month period, 1R has continued supporting its existing clients’ growth including Miansai, Tula, Farm Rio, and Alexis Bittar, showcasing a shift in multiple industries and a refocus of marketing spend on digital.

“The paradigm has shifted forever and e-commerce channels have become the cornerstone of any brand’s future success. The longer that we see brand leaders wait, the worse it gets. In the past, wholesale and retail channels were the foundation and you would layer in e-commerce on top of that, but that structure is now outdated,” said Shelly Socol, Founder and EVP of 1R. “Our work during the pandemic has centered entirely around counseling our clients on how best to quickly pivot and enter the new normal, in terms of sales success.”

In the fashion/beauty space, Trish McEvoy chose 1R to rebuild the brand’s website with a Shopify Plus integration. Later 1R worked with Vera Bradley to lead the development of the largest shopify enterprise site currently on the market.

“Redesigning was very exciting but a large undertaking. The 1R team really made it easy to not only collaborate, but keep the project on track,” said Kristina Castaldo, Senior Global Ecommerce & Paid Marketing Manager at Trish McEvoy. “I have worked with many agencies before and I have to say that my experience with their team has been one of the best!”

Within the food/ beverage and beauty verticals, 1R completed relaunches for Crush Wine & Spirits, and in the first month of launch, the brand experienced a 40% increase in its conversion rate when compared to the same period in 2019. The cadence continued on through the pandemic with a digital campaign for ZO Skin Health, a brand that develops innovative skincare solutions using cutting-edge science.

“Choosing 1R for design and the building of our site was a really great decision that couldn’t have worked out much better,” said Adam Ellicott Executive Director, eCommerce at ZO Skin Health. “They delivered a beautiful and modern site with functionality that will really help us take our brand to the next level in the years to come.”

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