5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been named agency of record for H&H Bagels, an iconic brand serving their legendary bagels to New Yorkers since 1972.
As the company’s first agency of record in its nearly 50-year history, 5WPR will lead strategic media relations in the consumer and franchise space for H&H Bagels. As their partner, 5W will build upon H&H Bagels’ legacy in New York, highlighting their significance in the industry to tell the brand’s story, while supporting company announcements including regional and nationwide expansion through their retail, wholesale, and franchising opportunities.
“We are honored to be the agency selected to partner with H&H Bagels as they expand nationally,” said 5WPR Founder and CEO, Ronn Torossian. “This new venture marks an exciting turning point in the brand’s history and we look forward connecting consumers with this New York City staple across the country.”
“We are excited to partner with 5WPR to continue to build on the iconic H&H Bagels brand,” said H&H Bagels CEO, Jay Rushin. “We are excited to celebrate our 50-year anniversary in 2022 and expect this partnership to kickstart our next 50 years as a truly great, iconic New York City brand.”
5WPR understands the competitive environment in the food and beverage industry and has developed tried and true strategies for high-impact storytelling in today’s media. From facilitating the launch of new products, to developing long-term creative strategies that ensure maximum media coverage, 5W’s experience in the food and beverage arena is consumer-inspired and executed with the consumer always top of mind.
5WPR’s food and beverage practice offers strategic campaigns for clients including media relationship, thought leadership, executive profiling, award submissions, product placement, digital marketing, as well as influencer partnerships. Through key industry relationships with influencers, bloggers, and celebrities and of course, media; the team executes full-service campaigns and ensuring maximum coverage for their clients.