5WPR, one of the largest independently-owned PR firms in the U.S., announces today it has been named PR agency of record for Circle Line, the historical cruise line offering unique New York City sightseeing opportunities.
Since first opening in 1945, Circle Line has welcomed over 80 million passengers onboard, offering unparalleled views of the city and earning worldwide recognition. 5W will be handling strategic media and influencer relations, along with ideating partnership programming to drive new consumer experiences for both New Yorkers and tourists alike.
“Circle Line possesses a rich history, and over the past 75 years they have cemented themselves as a staple of the city,” said 5WPR CEO, Dara A. Busch. “No one can truly say they’ve seen New York City unless they’ve viewed it from a Circle Line cruise, it’s a must do activity for visitors and city natives. We are thrilled to welcome such an iconic experience to our roster of tourism clients.”
“We are excited to join the 5WPR family, said Phil Whitney, Senior Vice President, Sales & Marketing Circle Line. “As an iconic New York institution, Circle Line fits perfectly within the 5WPR portfolio. We look forward to a long and successful partnership together.”
5W Public Relations is a leader in travel and hospitality PR, with a unique talent for developing integrated communications campaigns that get results. The practice offers services including media relations, thought leadership, profiling, digital marketing, and social communications. Through key relationships with media, influencers, bloggers, and celebrities, the team executes 360-degree campaigns that result in meaningful coverage for their clients.
New York Cruise Lines
New York Cruise Lines is the parent company of the iconic Circle Line and other industry leading travel, hospitality and restaurant businesses. Since its start in 1945, the company has hosted over 80 million guests and is known as “America’s Favorite Boat Ride.” World-famous for sightseeing and special events including concerts and entertainment. New York Cruise Lines also owns and operates North River Lobster Company, an award-winning casual floating lobster shack. New York Cruise Lines also operates World Yacht, a luxury special events and private charter business, as well as The BEAST, a summertime thrill ride. New York Water Taxi provides transportation services for business and major events in New York City. Circle Line operates from Pier 83, located in Hudson River Park on 42nd Street and the Hudson River, convenient to Times Square, the High Line and Hudson Yards, as well as from Pier 16 South Street Seaport convenient to the World Trade Center, the Battery and Wall Street.