Optimization, Personalization & Testing

Digital Wave Technology Acquires GoalProfit

Digital Wave Technology

Digital Wave Technology, Inc., the leader in AI-Powered Omni-Experience Management Platform for retailers and brands, announces that it has acquired GoalProfit, Inc., an Al & Optimization Solutions company based in Austin, TX, and Helsinki, Finland.

Digital Wave Technology and GoalProfit formed a strategic partnership in early 2022, with a focus on the development and execution of Digital Wave’s leading-edge omnichannel platform and solutions, utilizing Artificial Intelligence (AI), including Generative AI, amongst other types, providing retailers and brands with the most sophisticated enterprise platform in the industry.

Digital Wave’s Omnichannel Maestro AI solution, coupled with Product Experience Management (PXM), orchestrates vastly improved product speed-to-market, digital content, romance copy, expanded assortments, and global growth. Additionally, Digital Wave links retailers and brands to marketplaces, social media, and other digital commerce through syndication, creating a ubiquitous network and reaching consumers wherever they shop. Accrued benefits include, and are not limited to, meaningful increases in conversion rates, average order value, drop-ship categories, and distribution, boosted SEO, and significant reduction in labor and product returns all producing significant financial metrics.

Lori Schafer, CEO of Digital Wave Technology, commented, “We’ve made significant progress in a relatively short period of time, aided by our domain-experienced team. At the same time, we’re acutely aware that positioning for the next major step in growth requires world-class acumen in data science and low-code, no-code analytical architecture. The combination of Digital Wave’s management and enterprise technology team with GoalProfit’s strong data sciences and analytical architectural team provides us with a rapid development platform and solutions for omnichannel leadership.” Bernie Brennan, Chairman of Digital Wave, added, “The teams’ expertise and culture are very complementary. Together, we’re confident we can offer unparalleled value.”

“We’re excited to join forces with Digital Wave,” said Maxim Morozov, CEO and co-founder of GoalProfit. “After nearly a year of working together, we see the unique impact our combined knowledge will have on the industry. Our vision is to introduce a new standard in building business applications based on big data and AI.”

“We’re on the cusp of great technological and industry-changing breakthroughs in AI,” added Oleg Sidorkin, CTO and co-founder of GoalProfit. “Together with Digital Wave, we’re all excited to be the driver of these changes.”

Digital Wave’s AI-Powered Omni-Experience platform was introduced and enthusiastically received at the NRF ‘Big Show’ in New York, NY this past January. For more information on the acquisition, visit Digital Wave’s website.

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