Display & Programmatic Advertising

AcuityAds to Host Panel at Advertising Week 2020

programmatic display advertising

AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) (“AcuityAds” or “Company”), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today announced that the Company’s Chief Strategy Officer, Seraj Bharwani will be on stage with Rob Towne, Director of Performance Marketing at Purple Innovation, Inc. (“Purple”), to conduct the Marketing Leaders’ panel at Advertising Week 2020.

The panel, titled Core Competencies Powering the Meteoric Rise of Purple Mattress, will cover how Purple utilized AcuityAds’ all-new illumin™ platform, the only advertising automation technology in the market today that offers planning, buying, and omnichannel intelligence from a single platform, to achieve brand growth and advertising efficiency.

Attendees of Advertising Week 2020 are invited to view the live virtual event, to be held at 2:30 pm ET on Monday, October 5, 2020. A replay of the panel will be available on the AcuityAds website after the event.

Purple participated in the beta testing of the illumin platform prior to the platform’s full launch on October 1, 2020, offering the opportunity to leverage the unique capabilities of illumin to close the gap between the planning and execution of advertising.


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