Business/Customer Intelligence & Data Science

Acxiom First Company in Europe Certified with Antavo Expert Loyalty

Acxiom Becomes First Company in Europe to Earn Antavo Expert Loyalty Certification

Acxiom®, the customer intelligence company, has announced it is the first partner in Europe to become certified through the Antavo Academy Partner Programme. Acxiom is now a Certified Antavo Implementation Partner.

With customer acquisition costing 5x more than customer retention and many brands unprepared for the cookieless era, more advanced, cloud-based customer loyalty programmes are needed. As a certified implementation partner, Acxiom will be able to showcase Antavo Loyalty Cloud to potential customers and assure brands of Acxiom’s proven ability to successfully handle both implementation and ongoing support, within its customer intelligence solutions.

As a pure-play loyalty technology provider with a product that can support a wide range of loyalty strategies, Antavo works with certified partners such as Acxiom to support brands on the strategy, implementation and integration of its loyalty product into brands’ existing technology stacks.

Antavo’s omnichannel platform allows companies to collect and connect data from all sources to provide personalised loyalty campaigns. These range from traditional ‘earn and burn’ loyalty programmes, focused on purchases and transactions, to sophisticated programmes that reward members for friend referrals, data profile completion, social media engagement, community building and lifestyle activities. Acxiom’s customer intelligence solutions enable brands to improve customer acquisition, retention and growth results by more than 30%, through cloud-first, AI-enabled approaches that deliver better customer experiences based on a better understanding of people.

Jason Skelton, Head of EU Platform Partnerships at Acxiom, said “We’re thrilled to have become Antavo’s first Certified Implementation Partner in Europe, through the Antavo Academy Partner Programme. Our previous experience with Antavo’s platform gave our team the ability to quickly master the technical aspects of training. It’s great to see their hard work and dedication resulting in Acxiom achieving this status and we look forward to bringing this advantage to more of our clients.”

Attila Kecsmar, CEO of Antavo said: “Enabling an ecosystem of partners to implement the Antavo platform is a key part of our growth strategy. As partners  build competency in Antavo it unlocks new revenue streams for them. Having previously worked alongside the team at Acxiom on major projects, they were a natural fit to lead the way with our Antavo Academy Partner Programme. Through this certification, we’re confident we can work together to deliver the full scope of an end-to-end loyalty programme for Acxiom’s customers.”

About Acxiom

Acxiom® is the global leader in customer intelligence and stands at the forefront of AI-enabled, data-driven marketing. As part of the Interpublic Group of Companies, Inc. (IPG), we specialize in high-performance solutions that boost customer acquisition and retention while fueling growth for the world’s biggest brands and agencies. We transform omnichannel marketing strategies and execution using our AI-powered data and identity foundation, cloud-based data management, and martech and analytics services. For over 55 years, our teams across the US, UK, Germany, China, Poland, and Mexico have helped businesses optimize their marketing and advertising investments while prioritizing customer privacy. Discover more at, where marketing is made better.

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