Quantcast, a global advertising technology company, today revealed the Quantcast Platform at its Virtual NOVA event, “Advertising in 2021 and Beyond.” With the advertising industry at a critical juncture, the Quantcast Platform equalizes advertising on the open internet. This new and innovative, intelligent audience platform powered by the company’s patented AI and machine learning engine, Ara™, empowers brands, agencies and publishers to know and grow their audiences by reaching the right person at the right time.
Drawing on data from more than 100M online destinations, the Quantcast Platform operates on one of the world’s largest unique real-time data sets, delivering intelligent audience insights, advertising performance and results at scale. With consumer privacy and consent built in, the Quantcast Platform enables businesses to thrive in a privacy-first world and achieve time savings, cost efficiencies, deeper insights and outstanding business results.
“As champions of a free and open internet, we believe in leveling the playing field for brands, agencies and publishers and eliminating the advantages currently wielded by the walled gardens,” said Konrad Feldman, co-founder and CEO of Quantcast. “We are bringing together our technology leadership in measurement and insights, programmatic advertising, privacy and consent management into a single unified, easy-to-use platform to serve the needs of our customers around the world, and to benefit the open internet.”
Proven Impact for Brands, Agencies and Publishers
“Quantcast has been a valuable partner of Equifax in recent years, consistently delivering great results for our campaigns. With their unique data and modeling, they’ve earned the spot as the top performing partner for us,” commented Joella Duncan, Director of Media Strategy for Equifax Global Consumer Solutions. “We’ve been able to quickly optimize into valuable audiences who buy our products.”
“Quantcast has been a strategic partner of many of our clients at Dentsu Media. Across many campaigns and client categories, we’ve found that by leveraging Quantcast’s data and the platform’s advanced AI technology, we can effectively identify predictive audiences who are more likely to take the desired campaign action,’ said Jason Crawford, VP of Display Media at Dentsu Media. “Additionally our teams find the audience and campaign performance insights provided by Quantcast are invaluable to our clients’ success. In an increasingly complicated data and media ecosystem, we look forward to continuing to partner with Quantcast in 2021 and beyond.”
“Through Quantcast insights, Forbes is driving real value and performance in new areas and influencing our clients’ overall media strategies, ultimately driving new revenue and deeper partnerships for Forbes,” added Alyson Williams, senior vice president Digital Operations and Strategy at Forbes.
Ara, an AI and machine learning engine, delivers precision and performance
Ara creates unique predictive models that interpret live data to provide an up to-the-second understanding of audience insights and behaviors. It queries a trillion data points to deliver precise insights in a highly intuitive, interactive, and instantaneous experience. Ara automatically adjusts thousands of parameters to drive the best outcome for every ad. Essentially, Ara frees up marketers’ time to delve into audience psychographics, analyze campaigns with intuitive visualizations, and experiment with new audiences, creatives and campaign strategies.
Data diversity to drive audience intelligence
In addition to the data from more than 100M online destinations, the platform can be augmented with 1st-party data from customers’ marketing systems instead of relying on 3rd-party data that may be outdated and irrelevant.
Insights and actions in seconds, not hours
With the ability to intelligently plan, activate and measure campaigns in a single, unified and transformatively easy-to-use platform, advertisers gain valuable time to focus on marketing, not martech.
The Quantcast Platform is generally available globally to help brands, agencies and publishers thrive on the open internet.
Virtual NOVA: Advertising in 2021 and Beyond
Virtual NOVA, presented by Quantcast on March 3 and 4th (regional virtual events), includes participation by leading companies including Australian Life Tech, Bustle Digital Group, Carat USA, Christie’s, Dentsu Media, Equifax, Forbes, Forward PMX, G-Star Raw, Hilton Hotels, IMVU, Lloyds Banking Group, MediaCom, Microsoft, Reach plc, TD Bank, U of Digital, The Walt Disney Company, and Wavemaker. The speakers will engage in a discussion around the current state of advertising, including the end of the third-party cookies, walled gardens vs. open internet, and the importance of data privacy and consent, as well as discuss ideas and solutions for the industry. Join Virtual NOVA here.