Adtech Leader Adweek Announces the Inaugural Mediaweek Summit

Top ad buyers and sellers will convene to provide invaluable strategies for the next generation of media and marketing leaders
ad tech companies

Adweek, the leading source of news and insights covering marketing, media and technology, announced today the extension of its Mediaweek franchise as the quintessential summit for ad buyers and sellers to be held virtually April 14-16.

The summit is being launched with supporting partnership from the Association of National Advertisers (ANA), which represents U.S. and international marketers that collectively account for more than $400 billion in marketing and advertising annually, and the 4A’s, the advertising and marketing industry organization that promotes, advances and defends the interests of its 600+ member agencies, which help direct more than 85% of total U.S. advertising spend. Both the ANA and the 4A’s are on the governing group of the Partnership for Responsible Addressable Media (PRAM), an industry-wide initiative to advance and protect critical functionalities such as customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience.

An outgrowth of Adweek’s positioning as the touchstone of the advertising and marketing space, the Mediaweek summit invites rising ad tech and mar tech professionals to learn best practices from the industry’s leading brand marketers and ad buyers, along with insights into the challenges and opportunities that come with building a 21st-century media and marketing strategy.

Like Adweek’s widely popular Brandweek summit, now in its fourth year, Mediaweek will be a one-of-a-kind event, assembling publishers, marketers, agencies and platforms in a unique setting to encourage purposeful conversation and mutually beneficial interactions via workshops, intimate conversations and networking.

Various pass options are available and include options to access Main Stage sessions, Masterclasses, networking opportunities, on demand content and more. More information can be found here.

“We’re excited to introduce Mediaweek as a premier event that will bring together the best minds in the media and marketing community at the highest level,” said Jeffrey Litvack, CEO of Adweek. “Mediaweek is a beloved franchise that resonates with media buyers. These uncertain times call for collaboration and conversation as we all adjust to an accelerated pace of change.”

“With a dizzying array of digital platforms and specialized tech stacks that can deliver both targeted messaging and dynamic experiences to clients and customers, advanced technology is creating new and exciting precision-marketing prospects in connected TV, mobile, publishing and voice,” said Lisa Granatstein, Chief Content Officer, Adweek. “Mediaweek will help buyers and sellers build new toolkits to safely and effectively leverage this emerging technology, navigate a post-cookie world and drive ROI.”

Mediaweek’s presenting partners are ENGINE and Taboola.

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