ARHT Media Inc. (“ARHT Media” or “ARHT” or the “Company“) [TSXV:ART], the global leader in the development, production and distribution of high-quality and low-latency hologram and digital content, announced today that experiential marketing agency Headline Athens has purchased ARHT’s CAPSULE hologram display to begin offering hologram technology as a solution for their clients who are seeking to deploy new and unique interactive experiences that merge the physical world with the digital. Headline Athens’ first hologram activation was showcased at the annual Thessaloniki International Fair, held between September 10th to September 18th, and featured an interactive digital avatar appearing in a CAPSULE to help promote Greece’s Public Power Corporation’s (PPC) energy savings programs.
Advertising agency Olympic DDB, part of DDB Worldwide, secured Headline Athens’ services to provide its client, Greece’s Public Power Corporation, with an exceptional, immersive, and creative tradeshow booth. Headline Athens implemented CAPSULE’s live transmission capabilities alongside its Kiosk features to provide visitors with a one-of-a-kind interactive experience that included both live and pre-recorded hologram presentations featuring PPC’s digital avatar.
To animate the digital avatar as a live hologram in real-time, Headline Athens recorded a live motion capture of an actor and synchronized it to the digital CGI character, which was known as PPC’s Energy Coach. The actor, who was in a studio in a completely different location, was able to see and interact with people at the opening event in real-time. For the kiosk application, that was featured through the duration of the event, ARHT’s CAPSULE displayed pre-recorded hologram clips of the avatar that users were able to select to playback and receive more information about various programs the utility is running.
This unique experience brought together expertise in live motion capture and CGI technology with ARHT’s hologram capabilities to deliver an entirely new and immersive experience between the physical world and the ever-expanding digital world.
“ARHT Media’s CAPSULE technology is fascinating and capable of producing a fun, interactive booth experience that leaves visitors with a memorable impression that we seek to achieve for all of our clients,” stated Chris Manafas, founder of Headline Athens. “Given our client’s high profile, we searched far and wide for a partner to ensure the tradeshow booth experience would be a hit amongst all of the visitors, and we are confident that ARHT Media’s CAPSULE technology delivered on that goal,” concluded Mr. Manafas.
Headline Athens also has several other hologram-inspired activations coming up in their pipeline.
“Working with DDB Worldwide at the Thessaloniki International Fair was a great way to start our relationship with local partner Headlines Athens,” stated ARHT Media CEO Larry O’Reilly. “We continue to break new ground content-wise with our latest holographic display, CAPSULE. The ability to feature a motion capture avatar that engaged with audiences in real-time was a major hit at the fair.”