Unified view of the customer: are brands doing enough?
Every brand says they want a unified view of the customer. We’ve been talking about it for 20 years. But as I recently observed through new industry research, many still...
Billy Loizou
Billy Loizou has 15-plus years experience in design, technology and marketing. He has worked with some of the world's most renowned and respected brands, helping them improve their customer experience and drive profitability.
9 results found
Martech Experts Reveal How to Tackle Customer Data Challenges
When it comes to uncovering the power of data in a go-to-market strategy, there are first several roadblocks to tackle. These challenges continue to prevent organisations from deriving ROI from...
Is it the tech or the humans slowing MarTech adoption?
The promise of MarTech has never been more enticing. From customer relationship management (CRM) systems to advanced analytics and automation tools, MarTech solutions offer the potential to enhance customer experiences,...
From Mass Marketing to True Personalisation: Gen-AI’s Marketing Revolution
The Evolution of Marketing Personalisation For marketers, true personalisation at scale has long been an unreachable goal. The closest most teams have gotten is broad segmentation—creating content variants for large...
Amperity martech expert unpacks the true cost of messy customer...
If you know your customers so well, then why do you keep treating them like strangers? It’s a conundrum marketers, brands and retailers face every day – and a challenge...
What does customer loyalty look like in the cookieless age...
The proliferation of Non-Fungible Tokens or NFTs are generating hot debate, but also confusion. We’re seeing people spending hundreds of thousands of dollars on a digital piece of art, and...
Why Customer Data Platforms Will Set You Up For Data-Driven...
In the past decade, first-party data has exploded. Marketers now have more first-party customer data than ever before, and it’s spread across more systems than ever before too. And expectations...
What is zero-party data and can it help drive customer...
The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One key consequence of privacy regulations sweeping the globe —...
Emptying out the cookie jar: Challenges and opportunities for marketers
This is the era of privacy. The modern consumer expects truly personalized experiences on whatever touchpoint they engage with your brand. Challenge accepted. But here’s the kicker, they want this...
