How Inflation Impacts Multi-Location Brands
As you’d expect, consumer needs change depending on the economic climate. According to the U.S. Bureau of Labor, consumer prices have increased an average of 9.1 percent from June 2021...
Darcy Bickham
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Hotels, Listen Up! Here’s How to Digitally Prepare for Vacation...
It’s hard to believe, but the official start of summer is upon us! With summer vacation often comes the need for a hotel. As a multi-location hotel brand, what is...
Here’s What Uber Explore Means For Your Business’s Online Reputation
If you haven’t heard the news, Uber announced the launch of Uber Explore, a local search tool within the ridesharing app that allows consumers to search and book “experiences” like...
The Keys to Excel in Reputation Management For Your Multi-Location...
As a multi-location business, you likely understand the importance of reputation management. Your business’ online reputation can significantly impact potential customers and can make or break your sales. For instance,...
Are You Using an Answers-Based Digital Marketing Strategy?
In the world of multi-location marketing, what informs your localized marketing strategy? Do you do research ahead of time to see which tactics will resonate best with your target audience?...
Improve Your Google Business Profile With These 5 Steps
In November of 2021, Google changed the name of its platform, Google My Business, to Google Business Profile (GBP). With this name change also came a local search update. As...
Local Social: Improve Customer Experience (CX), Win More Sales, Repeat
As marketers, one of our primary goals is to keep the customer happy. There’s a lot to juggle, from providing them with a positive digital experience to producing quality products...
Increase Online Visibility During the Holiday Rush By Following These...
The holiday season is here! Consumers are already busy with their holiday shopping, and whether they’re buying online or in stores, the buying research process is entirely digital. What is...
5 Tips for Dominating Organic Reach in 2021
As multi-location marketers, many of you are probably already aware that organic reach is on the decline. It’s becoming increasingly difficult for marketers to reach their target audience through organic...
Top Trends for Digital Marketers in 2022 and How You...
It’s hard to believe, but there are only a few months left in 2021! With limited time left in the year, it’s past time to start thinking about 2022 planning....
