Customer Engagement

BEN adds Chris Heller as Advisor to Board of Directors

President of OJO Labs and former CEO of Keller Williams to guide BEN’s strategy in entering the Financial Services Vertical

Brand Engagement Network (“BEN”), an emerging provider of personalized customer engagement AI technology and human-like AI avatars, today announced the appointment of Chris Heller as Advisor to its Board of Directors. Heller, a visionary leader in finance, real estate and technology, currently serves as President of OJO Labs, a technology company that is delivering personalized and tailored home search and selling experiences for consumers.

“Throughout his career, Chris Heller has developed a reputation as a leader and innovator,” said Michael Zacharski, CEO of BEN. “As we contemplate entry into the financial services vertical, we see Chris’ expertise and extensive industry knowledge across finance, real estate, and technology and his broad network of connections as invaluable to successfully navigate our ongoing development of cutting-edge multi-modal AI Assistants and applications.”

In his advisory role, Heller will provide expertise on the broader financial services and real estate industries, as well as how AI Assistants can be applied to empower both consumers and service providers. Heller’s appointment comes at a pivotal time as the company prepares to enter public markets. In September, 2023, BEN announced that it entered into a definitive agreement to merge with DHC Acquisition Corp. (Nasdaq: DHCA) (“DHC”), a special purpose acquisition company (“SPAC”) focused on technology, to become a publicly traded company on NASDAQ.

In his 35 years of experience, Heller has served in numerous advisor and chief executive roles for various companies and organizations, including as the CEO of Keller Williams, where he grew and transformed the company into the tech-focused entity it is today. Heller is also a best-selling author with his book “Dominant Thoughts: Things Grow Where Our Minds Go,” and contributes insightful articles to the real estate publication HousingWire.

“I have dedicated my career to exploring and leading the deployment of innovative real estate ideas and technology that supports both customers and consumers across a broad range of services and operations,” said Chris Heller. “I’m thrilled to have the opportunity to work with BEN to develop groundbreaking tools and applications as the industry embraces the potential of AI.”

For more information about BEN and how the company is helping organizations and consumers across various industries, please visit and stay tuned for more details on BEN’s activities in the real estate market.

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