Bluecore, the retail marketing technology company that’s reimagining the way more than 400 of the world’s fastest growing brands communicate with shoppers, today announces its 2020 Retail Change Agents. In its inaugural awards program, Bluecore honors retail marketers from the following brands: Anthropologie, Volcom, Jockey, Hammacher Schlemmer, Paula’s Choice Skincare, Stride Rite, GreaterGood, Cabela’s Canada, Dermstore and CDW. Complete details about the awards, selection methodology and winners are available martech news.
Bluecore launched the awards to identify, recognize and honor change agents within retail organizations: people who lead positive transformation to drive critical business outcomes by focusing on necessary changes to technology, processes and people. The marketers honored have demonstrated the power of change by successfully advocating for it within their organizations and tying those efforts to positive business results martech.
The 2020 Retail Change Agents, through data and intelligence, positively influenced commerce revenue and digital customer experiences through cross-channel marketing strategies. The winners have achieved results including: 2X increase in annual channel revenue; 100% personalization and 230x increase in return on ad spend.
The 2020 Retail Change Agent Award Winners are:
- Kira Verni, Email Marketing Manager, Hammacher Schlemmer
- Louis Hellinger, Front End Email Developer, Stride Rite
- Natalia Rivera, Email & Personalization Specialist, Anthropologie
- Annie Lau, Senior Director of DTC, Paula’s Choice Skincare
- Courtney Meehan, CRM Manager, Volcom
- Jessica Frost, Chief Email Marketing and Communications Officer, GreaterGood
- Angèle Young, Digital Marketing Coordinator, Cabela’s Canada
- Tim Ellmann, Manager, Email Marketing, Jockey
- David Van Gorp, Retention Marketing Manager, Dermstore
- Eric Huertas, Manager, Social Media, CDW
“It has become necessary for every retailer to adopt a direct-to-consumer mindset in order to meet the expectations of the customer while driving higher lifetime value,” said Fayez Mohamood, Co-Founder & CEO, Bluecore. “We launched these awards to shine a spotlight on D2C retail marketers who are taking a proactive role in leading their organizations to be ahead of the game. These 10 marketers have shown that enacting change within an organization of any size is possible and can be an influential catalyst for company-wide growth.”
“I’m honored to be recognized as a Retail Change Agent in an industry that demands the ability to flex for direct-to-consumer growth, said Natalia Rivera, Email & Personalization Specialist, Anthropologie. “At Anthropologie, we are firm believers in testing and gaining buy-in on new initiatives that support direct relationships with the customer and ultimately drive more revenue for the business.”
“I feel empowered to work for a company like Jockey that embodies a test-and-learn ethos that is so essential to a one-to-one customer experience,” said Tim Ellmann, manager of email marketing, Jockey. “This has allowed our business to evolve and remain relevant in the space today.”
“When the VP of Consumer Experience is calling your initiative ‘the singular best story of 2019,’ you know you advocated for a good change,” said Louis Hellinger, Front End Email Developer, Stride Rite. “The level of personalization we accomplished would only be beneficial if the messages were actually getting to our customers–we increased our inbox placement by 500% with a smaller audience and still hit our revenue targets.”
Bluecore selected its award winners via a nomination process that evaluated the impact of change each nominee effected and their efforts to overcome resistance in the process.