Customer Data Platform

Blueshift named in the 2024 Gartner® Magic Quadrant™ for CDPs Report

The recognition of Blueshift in the Gartner report is based on the Ability to Execute and Completeness of Vision

Blueshift, a leading platform for intelligent customer engagement, today announced that it was recognized in the Gartner® Magic Quadrant™ for Customer Data Platforms. Leading brands are choosing Customer Data Platforms (CDPs) to effectively use their data to drive business success.

“Brands are realizing the power of CDPs to unify and activate first-party data. We believe Blueshift stands out from the crowd for its real-time capability, ease of use and cross-channel focus,” stated Vijay Chittoor, Co-Founder and CEO at Blueshift. “It’s a pleasure to be included in the Gartner® Magic Quadrant™ for Customer Data Platforms.”

“Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time.”

From data unification and activation to dynamic segmentation and AI capabilities, Blueshift’s CDP helps marketers achieve their business goals. Customers like Sweetwater, Slickdeals, Udacity, LendingTree, AmeriLife, and BBC use Blueshift for cross-channel marketing, powered by unified data.

Blueshift recently released a new free tier for its CDP, becoming the industry’s first comprehensive self-serve CDP offering that can not only unify profiles, but also deliver 1:1 engagement. New customers can create their free account at

Gartner subscribers can access the Magic Quadrant report.

Disclaimer and Attribution

Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo KuneBen BloomRachel SmithAdriel TelSuzanne WhiteDavid Walters2.14.2024

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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