LoopMe, the outcomes-based video platform, today announced it has added data business leader Rishad Tobaccowala to its Data Advisory Board, bolstering the caliber of the board and further validating the market opportunity for LoopMe within data, measurement, technology, media and attribution. Former Chief Growth Officer of Publicis and author of the best-selling book “Restoring the Soul of Business: Staying Human in the Age of Data,” Tobaccowala will bring his expertise on next-generation technology and brand advertising to LoopMe.
“LoopMe’s ability to leverage mobile and AI – and to combine math and meaning – enables the company to build brands for the long run while delivering measurable results in the near term,” said Tobaccowala. “Marketers deserve an alternative solution to the big platforms and to drive results while also still building a brand, and I believe LoopMe is uniquely well-poised to help marketers meet their business outcomes.”
Tobaccowala joins a group of well-respected advertising industry leaders already serving on the LoopMe Data Advisory Board, including members Eric Eichmann (Spark Networks CEO, former Criteo CEO), Iain Jacob (CEO, Chair, NED), Lynda Clarizio (former President, Nielsen US Media), Mainardo de Nardis (former Omnicom CEO) and Wanda Young (CMO at Samsung Electronics America). The LoopMe Data Advisory Board meets on a quarterly basis to collaborate on the state of the industry and to provide strategic guidance to the company and its board of directors.
“We are honored to have Rishad join our Data Advisory Board, with his unique perspective and understanding of the digital world,” said Stephen Upstone, founder and CEO of LoopMe. “Rishad’s insights and expertise, along with the rest of our talented board members, will help advance our mission of exploring the potential of data to transform the way brands deliver and measure the success of their media activity.”
The LoopMe Data Advisory Board was founded in May 2019 with the goal of advancing the brand advertising industry so that it can be measured and optimized against brand objectives as definitively as performance advertising.
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