Today, React LLC, a media and brand engagement solution for ad-supported live media content distributors, announced that former NFL League Office and NY Jets executive Seth Rabinowitz is joining the company as an advisor. In this new role, Seth will spearhead Media and Sports Team and League integration efforts.
Seth brings nearly 20 years of experience as a sports industry executive and consultant to React. He will work with the management team to develop new versions of the brand’s Super Squares® app, the live mobile game that launches Advertising as a Sport™, in time for some of summer 2021’s most talked-about sporting events. Seth will also help to finalize React’s go-to market strategy, and to direct ongoing discussions with partner content distributors, and more.
“The NFL experience – one of leadership, excellence and an overarching focus on year-round fan engagement – is fertile ground for the type of executive React seeks to lead our team,” said Frank Maggio, founder and CEO of React. “Just as our technology solutions help brands win the hearts and minds of consumers, our leadership team must also similarly grab the attention of decision makers in media, sports and branding. We’re confident Seth will successfully help guide our efforts to recruit media and sports partners who want to win at the game of earning and rewarding fan attention.”
“This is an exciting time for React. As we continue to grow exponentially, Seth is going to be a great asset to help us create new ways for fans to appreciate consumer advertising,” said Matt Birk, Commissioner of Sports at React. “His experience in sports business and innovation is arriving at a great time, as we have some really big projects coming up for React.”
Seth is the third React team member to have been affiliated with the NFL, following former NFL Super Bowl Champion Matt Birk, who serves as the Commissioner of Sports, and veteran football analyst and former ESPN commentator Mike Golic, who serves as a brand ambassador.
Super Squares® initially grew a user base by offering a patented blend of prediction and football squares gamification about NFL games in a free app, rewarding users for their attention and giving them the opportunity to win prizes including cash and gift cards. In March of 2021, Super Squares® expanded its “Predicter Squares™” gamification to live NHL games. Since September 2020, 3,200 winners have claimed over $470,000 in prizes from in-game sponsors including Herman Miller, Polaris, Indian Motorcycles, and the Pro Football Hall of Fame.
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