Business/Customer Intelligence & Data Science

Business Intelligence Company Overproof Launches Overproof TEAM

Overproof TEAM will provide technology-driven solutions for supplier programs and partnerships
data science

Overproof  the first and only business intelligence company that creates commercial planning, execution and tracking tools for the beverage alcohol and hospitality industries – is proud to announce the launch of Overproof TEAM, a company division that plans and executes custom brand programs powered by the Overproof platform.

Overproof TEAM partners with emerging and established brands to enter new markets, elevate their current market representation and secure new points of distribution through comprehensive brand strategies. Strategies are built, analyzed and optimized using the full suite of Overproof products, and combine brand activations, educational staff training, access to brand ambassadors and in-depth reporting.

“Overproof TEAM is an exciting step toward our mission to lead an insight-driven revolution of the beverage alcohol industry,” said Marc De Kuyper, CEO of Overproof. “Our technology solutions are built to help brands create route-to-market strategies. With these tools, Overproof TEAM can leverage our proprietary industry data and a customer’s business data to drive depletions and generate true brand advocacy.”

Overproof TEAM will also leverage Overproof’s newest technology, BarInsights, which cleans and enriches bar and restaurant data to deliver insight-rich cocktail sales and performance reports to beverage alcohol suppliers.

“We’ve assembled an elite team to carry out custom programs and strategic partnerships for beverage alcohol brands,” said Nick Nistico, vice president of sales at Overproof. “Brands entrust us to present an elevated go-to-market strategy, serve as an extension of their current field representation, and produce results while requiring little to no time investment from them. We handle every aspect of the supplier programs we build, and offer comprehensive reporting to showcase the results.”

Overproof TEAM offers competitive pricing tailored to a brand’s goals. Brands gain access to the Overproof portfolio of non-competing alcoholic and non-alcoholic brands to cross promote via strategic partnerships, increasing consumer reach at a shared cost. For more information on Overproof TEAM, visit

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