ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced that it has acquired EverString, a leading artificial intelligence-powered, business-to-business (B2B) data solutions provider. The acquisition of EverString gives ZoomInfo a comprehensive business data graph, providing the foundation needed for enterprises to identify their total universe of customers and prospects, define their ideal profiles, leverage granular keywords and attributes to predict success, and focus their go-to-market motions.
As ZoomInfo continues to enhance its comprehensive go-to-market platform, EverString’s 100 million company records and 70 million professional profiles will be integrated into ZoomInfo’s already dynamic data asset of 15 million company records and 130 million professional profiles. EverString will also contribute over 120 million business locations and over 1 million linkages between corporate entity relationships that highlight potential buying centers in complex organizations. This additional data gives sellers and marketers across all verticals better access and visibility to their total addressable markets, more complete enrichment results, and additional points of contact at their target accounts.
Businesses need the ability to cleanse and enrich the stale and incomplete data in their customer relationship management and marketing automation systems. Enterprises also need to streamline their data acquisition and integration strategies, evolving from stitching together multiple types of data—such as account, intent, and technographic—from disparate, untrustworthy sources to rooting them in a single source of truth.
Legacy providers of business data are repurposing credit, risk, or legal datasets for go-to-market teams. The combined EverString and ZoomInfo Data Cloud will be the first-ever business identity graph of its size with a level of accuracy and completeness purpose-built to help go-to-market teams identify actual buying centers rather than legal entities with no purchasing power. EverString complements ZoomInfo’s already robust corporate hierarchy data by expanding its network of linkages between parent accounts, subsidiaries, locations, website redirects, legal entities, and aliases.
EverString’s proprietary technology scours online and offline sources—cataloging both company and contact data about even the smallest of businesses where information is scarce. While other data vendors rely on offline surveying and phone banks to keep data updated on small sets of data, EverString’s strength in machine learning, deep learning, artificial intelligence, and natural language processing gives it a competitive advantage over legacy account data providers.
“Sellers and marketers need access to deep and accurate company data to reach prospects and customers at the right times with the right messages,” said Henry Schuck, ZoomInfo’s Founder and CEO. “EverString has succeeded in building an innovative data platform that harnesses artificial intelligence, robust web indexing, and machine learning algorithms to deliver industry-leading B2B data coverage and depth. With EverString, we’re creating an even greater single source of truth for businesses that sellers and marketers can use to hit their numbers even faster.”
Founded in 2012 and based in San Mateo, California, EverString is a B2B data company built by experts in natural language processing, machine learning, and deep learning. It provides machine learning-derived data and automated modeling to B2B companies to improve segmentation and decision-making. EverString’s data-as-a-service (DaaS) platform provides company data with high accuracy and coverage, including firmographics, technographics, contacts, machine learning insights, and intent signals. Some of EverString’s customers include Snowflake and Staples.
“As long-term customers of both EverString and ZoomInfo, we are excited about the potential new offerings these cutting-edge companies can provide to companies like TTEC,” said Nick Cerise, TTEC’s CMO. “Their capabilities help us connect with our top buyers at the opportune moment and to deliver award-winning services to our clients, providing them with data-driven strategies and sales services resulting in new customer acquisition and accelerated customer growth.”
“The combined ZoomInfo and EverString data asset will be unparalleled in the marketplace,” said J.J. Kardwell, EverString’s CEO and Co-Founder, who will serve as an advisor to ZoomInfo and will remain with ZoomInfo through the transition. “We’re excited to join ZoomInfo and work together to bring sellers and marketers the most extensive company and professional data that will help make their go-to-market motions even more effective and efficient.”
JMP Securities LLC served as exclusive financial advisor and Wilson Sonsini Goodrich & Rosati served as legal counsel to EverString. Financial terms were not disclosed. The acquisition is not expected to have a material impact on the fourth quarter financial results for ZoomInfo.