New MediaPET-powered methodology allows researchers to perfectly recreate advertisements using AI, enabling precise measurement of every creative element. MediaScience today announced a major breakthrough in advertising research with its latest feature, “Creative...
The first DSP platform with a native direct mail component, enabling brands and agencies to activate identity-based first-party and third-party campaigns within a single campaign workflow. FullThrottle Technologies, LLC, a...
Escalated.io (escalated.io) has released a key software update for its invalid traffic filtration service meant to bolster the company’s technology and safeguard industry players from increasing ad fraud threats. General and sophisticated invalid...
AdTech Holding is pleased to announce that its flagship project PropellerAds, a global leading advertising platform, has successfully passed the ISO 27001:2022 Surveillance Audit. This result confirms that PropellerAds’ Information Security...
First-of-its-kind partnership covers audio, video, and streaming attribution at zero cost to buyers, absorbing the industry’s biggest ad-deal friction point entirely YMH Studios today announced a strategic attribution partnership with...
Simulmedia, the leader in converged TV advertising, today announced the appointment of Adam Gaynor to the newly created role of Senior Vice President and General Manager of Skybeam. Gaynor, a distinguished veteran of...
Partnership helps advertisers validate incremental reach and connect TV exposure to real business outcomes. Olyzon, the agentic decisioning layer for TV advertising, today announced a strategic integration partnership with Innovid, the...
Netflix Head of AI, Members and former Google AI and engineering leader brings deep experience scaling AI to IAS Integral Ad Science (IAS), a global leader in media quality, today...
Announces the launch of a new AI Chatbot results program. The Digital Ruckus, a Greenwood, South Carolina-based advertising technology company serving clients across the Piedmont region including Greenwood, Abbeville, Laurens,...
New Board to Accelerate Performance-Driven CGI Innovation Across DOOH and Mobile Big Happy, the creative-first, performance-powered adtech platform, today announced the formation of its Board of Advisors. As consumer journeys...
