Pacvue, the industry’s first commerce acceleration platform, today announced it’s now a badged Amazon DSP reseller. Through Pacvue, advertisers can accelerate growth by activating Amazon DSP with the benefit of...
TripleLift, the ad tech platform elevating digital advertising across every screen, today launched its Global Innovation Readiness Scorecard, showcasing how marketers in the U.S. and across the globe are prepared for...
DoubleVerify and Scope3 found that buying higher media quality impressions resulted in decreased carbon emissions of nearly 65 thousand metric tons of CO2 emissions in 2023 showing the sustainability benefits of...
Carter, a first-of-its-kind technology in the Retail Media Network (RMN) space, launches across North America. Carter delivers a cohesive solution for sophisticated audience management, streamlined campaign execution and multifaceted monetization...
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, is pleased to announce the addition of two executives to its commerce media team. These strategic...
IRCODE proudly announces its official launch with a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world. Utilizing advanced neural networks and proprietary image retrieval...
A new report on European ad fraud from TAG (Trustworthy Accountability Group) reinforces the importance of robust anti-fraud standards across the digital advertising supply chain, finding a 62% reduction in invalid traffic (IVT)...
Shirofune, the leading digital advertising automation management tool, is excited to sponsor and participate in the IAB Australia AdTech & Ops Summit 2024. Melbourne’s annual Ad Tech & Ops Summit will be...
Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, and Fandango, the nation’s leading online movie ticketing service, announced plans for a new CTV relationship enabling theatrical...
Gracenote, the content data business unit of Nielsen, today released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024...
