Joy Baer named to Firstlight Media Board of Directors
Joy Baer , a founder, entrepreneur and growth leader at the intersection of technology, media and advertising, has joined the board of directors of Firstlight Media. Baer, who has helped to...
Native/Content Advertising
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Zype to Preview New Capabilities for OTT Apps at NAB...
Zype, the leading video API and infrastructure platform, today announced that the company will be revealing new product innovations and integrations for OTT video publishers during this year’s NAB Show....
$164 Bn Digital Publishing & Content Streaming Industry to 2031
This report provides strategists, marketers and senior management with the critical information they need to assess the global digital publishing and content streaming market as it emerges from the COVID-19...
IAB Unveils Agenda for 2022 IAB NewFronts
In-Person in NYC and Virtually, IAB NewFronts “Stream On” Shines a Light on the Continued Growth of Ad-Supported Video Streaming and Viewership Trends Held Virtually, IAB Podcast Upfront “Hear and...
Paved Introduces the Paved Ad Network and Native Ad Editor
The creators of the Newsletter Sponsorship Marketplace launch a native ad network for email, with a built-in editor for native email ads Paved (paved.com), a leading platform for email newsletter sponsorships and native...
Wishpond’s Brax Enhances Native Advertising Platform
Brax announces partnership with ROI Marketplace LLC., a leading native ad agency Joe Burton, CEO of ROI Marketplace, has joined Brax’s Advisory Panel Brax completes integration of its advertising optimization...
MGID Acquires Italy’s Metup Native S.r.l.
MGID, the global advertising platform, today announces it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network in Italy previously owned by MetUp. This deal marks the...
Kernel Cooper Joins Group Black as President of Advertising
Group Black, the home for Black-owned media properties, announced today the expansion of its leadership team with the addition of Kerel Cooper as President of Advertising and Laura Summers as Chief Sales Officer. Both...
Context of Social Media Ads Drives Engagement and Purchase Intent
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released new research showing that consumers have become even more aware of ads on social platforms and what they consider appropriate....
New Conviva Data Signals Global Streaming Slowdown
Q4 2021 State of Streaming Report Details Global Streaming Viewership; Quality Challenges and Gains After nearly two years of explosive growth, streaming adoption has slowed, showing just a 1% increase...