Demandforce and iMatrix Announce Partnership, Create New Web Presence Product Bundles For Practice-Based Businesses

Demandforce and iMatrix Announce Partnership, Create New Web Presence Product Bundles For Practice-Based Businesses

Demandforce and iMatrix, two leading providers of online marketing solutions for optometrists, chiropractors and veterinarians, today announced a partnership that combines offerings from each brand into new product bundles, enabling practices to efficiently create, build, and maintain their online presences in one place.

The new product bundles combine powerful marketing automation and communication software from Demandforce with professional, mobile-responsive websites from iMatrix.

In addition to increasing efficiency by consolidating online marketing and website administration tools, the Demandforce/iMatrix product bundles provide practices with features including:

  • A customized, mobile-responsive website designed to boost search engine rankings and provide valuable content to practices’ current and prospective clients.
  • Review management tools that enable practices to take control of their online narrative by monitoring popular review and social media websites.
  • Easy maintenance of business listings across multiple third-party websites.
  • Communication tools designed to regularly engage with clients via text, phone, and email to help practices nurture grow their business.
  • A simple dashboard to manage all tools in one place

The new Demandforce/iMatrix product bundles are available to optometrists, chiropractors and veterinarians immediately.

About The Companies

Based in San FranciscoDemandforce®  offers cloud-based software that allows businesses to connect more efficiently with clients by optimizing how they market and communicate. The company’s communication, reputation, and networking tools form a powerful web-based application that seamlessly integrates with client workflow systems.

Since 2002, iMatrix™ has cut through online marketing clutter by providing solutions that are precisely tailored to specific areas of practice, strategically focusing on niche markets such as the chiropractic, veterinary, and eye care industries. This allows the company to properly address the needs and concerns of businesses in these fields and for its clients to reap the benefits of its signature tailored approach.

Both Demandforce and iMatrix are divisions of Internet Brands®.

SOURCE Demandforce; iMatrix

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HomeActions and IndustryNewsletters Create 'Social Sharing,' a Free Social Media App

HomeActions and IndustryNewsletters Create ‘Social Sharing,’ a Free Social Media App

HomeActions LLC (HA) and its IndustryNewsletters (IN) division, a lead generation and client relationship platform for real estate agents, accountants, payroll bureaus, lawyers and other professionals, have just rolled out Social Sharing, a new integrated app that lets clients seamlessly post HA and IN articles on the clients’ own LinkedIn, Twitter and Facebook accounts.

HA and IN provide a complete newsletter system that lets clients send out fully customizable newsletters to their clients and prospects, and the clients can choose from among thousands of professionally written library articles to add to these newsletters. Now, clients are no longer limited to using these articles in their newsletters. With a push of a button, any HA/IN library article can be scheduled into the clients’ social media platforms. With Social Sharing, clients have complete control over which platforms they use and when.

The simplicity of the system means HA and IN clients that were unsure about how to use social media platforms or concerned about how much time it would take no longer have to worry: Social Sharing does it for them with the HA/IN articles they’ve chosen.

“No professional can ignore social media today — it’s essential for marketing and client contact,” said Barry Friedman, founder and CEO of HA and IN. “With Social Sharing, we’re thrilled with how easy we’ve made it for even small firms to become big players in social media without having to write a single word.”

Social Media — and More — All for Free

Social Sharing is available to all HA and IN clients at no additional charge. HA and IN are also eliminating the cost for other well-established add-ons: its Automated Valuation Model, which helps agents market themselves with data-driven consumer engagement; Neighborhood360, which provides readers with estimated property value based on local data, as well as additional community information; and OnTarget, an email blast tool that allows clients to send up to 20,000 email communications per month to their contacts between regular newsletter launches.

About HomeActions and IndustryNewsletters

HomeActions LLC and its IndustryNewsletters division are digital marketing and lead generation solutions with compelling content and interactive widgets for real estate agents, accounting firms, law firms, payroll bureaus, professional employer organizations, human resources and employee benefits companies, and other service providers.

The HomeActions/IndustryNewsletters platform provides automated prospecting and marketing delivered biweekly via email to a professional’s sphere of influence. The professionally written articles portray a range of professional trusted advisors looking out for readers’ interests. With instant lead access, CRM capabilities and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to long-term success and more referrals.

HomeActions is a privately held virtual company that employs more than 50 people and is headquartered in Green Cove Springs, Florida. For more information, visit and

Media Contact:

Richard Koreto

SOURCE HomeActions

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Bentley Partners with U.S. Postal Service to Train the Next Generation of Direct Mail Marketers

Bentley Partners with U.S. Postal Service to Train the Next Generation of Direct Mail Marketers

While marketing via social media, mobile devices and email has skyrocketed, direct mail — those advertising letters, postcards and other mailings you receive in the mailbox — is actually more effective. Consumers are more than three times as likely to respond to a direct mail campaign than a digital campaign — 5.3 percent compared to 1.6 percent — according to the Data and Marketing Association.

Marketing students at Bentley are learning firsthand about the power of paper through a new class on direct mail marketing that was created with input and participation from the United States Postal Service. The Postal Service plans to use this unusual partnership between industry and higher education as a national model, taking the course developed at Bentley to other universities across the country to demonstrate the value of direct mail.

“Direct mail remains a $47 billion dollar industry,” says Ian Cross, director of Bentley’s Center For Marketing Technology, who worked with the Postal Service to develop the class. “Modern marketers including our students need to know how to use direct mail just as much as they need to know about social media, digital and print advertising. They should all be part of an integrative marketing approach.”

Students in the class learn about direct mail technologies and strategies and participate in hands-on learning projects in which they create direct mail campaigns for small businesses. Executives from several companies — including the global advertising firm McCann, the printing company RR Donnelley, and the paper company Sappi — share direct mail best practices to give the students real-world perspectives.

Read About a Direct Mail Project That Students Did for a Small Business 

As part of the partnership, the Postal Service also collected ideas from Bentley students on how to update the direct mail certification program it offers to companies and make it applicable for younger workers.

“These students are reviving direct mail and how we teach people to use it,” says Victoria Stephens, director of mailing services for the Postal Service. “Our partnership with Bentley University will be a springboard to other universities around the country, allowing us to highlight the value and importance of direct mail marketing to today’s students who will be tomorrow’s marketing professionals.”

Cross recently travelled with a group of Bentley students from the class to San Antonio, Texas, to talk about their collaboration with the Postal Service as featured speakers at the National Postal Forum, a conference attended by thousands of professionals in the mailing and shipping industry.

Andrea Simon ’19, a Marketing major, was part of the group.

“It’s amazing that as students in a classroom, we’re able to offer recommendations to an organization as well-known as the U.S. Postal Service,” said Simon. “I never imagined all the creative and innovative ways you can reach people with direct mail — strategies I’ll be able to use when I go to work after graduation.”

Read About Another Bentley Industry Partnership — HubSpot

About Bentley University

Bentley University is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader with the technical skills, global perspective and ethical standards required to make a difference in an ever-changing world. Bentley’s diverse arts and sciences program combined with an advanced business curriculum prepares graduates to make an impact in their chosen fields. The university enrolls approximately 4,000 undergraduate and 1,000 graduate students. For more information, visit

About the U.S. Postal Service

The U.S. Postal Service (USPS) delivers 47 percent of the world’s mail, serves 157.3 million points of delivery six days a week and makes more ecommerce package deliveries to homes than any other U.S. carrier. USPS receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

SOURCE Bentley University

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Global Martech Provider Adestra Featured at No. 765 in This Year’s Inc. 5000

Inc. magazine released its annual listing of the fastest-growing private companies in America this week, with Adestra ranking high at no. 765.

The award-winning Software and a Service® provider has been making its mark since expanding across the Americas, EMEA and APAC, rapidly becoming one of the industry’s most respected names. Combining powerful software with award-winning service and best-of-breed integrations, Adestra has worked with the likes of Blinds to Go, Condé Nast, Future Publishing and UBM.

“We couldn’t be more excited to be a part of the Inc. 5000,” said Matt McGowan, President of Adestra. “It’s not only a proof point that we are on the right track as a business but more importantly that our go-to-market strategy is working and that we have assembled a fantastic team who knows how to execute. Our commitment to customer service and innovative email technology is allowing us to achieve our goals. We are extremely honored and proud.”

“If your company is on the Inc. 5000, it’s unparalleled recognition of your years of hard work and sacrifice” – James LedbetterInc. editor in chief.

2018 marks the 37th year of Inc.‘s prestigious ranking, and represents success across major brands such as Microsoft, Dell, Yelp, and LinkedIn.

About Adestra

Adestra is a trusted provider of First-Person Marketing solutions for global and growing brands.

The company’s industry-leading email platform provides a powerful infrastructure for one-to-one, contextual messaging and marketing automation, helping marketers communicate more effectively with their customers and subscribers. Robust reporting features allow marketers to efficiently evaluate and optimize their campaign results. The flexible structure and open integration architecture allow businesses to connect disparate technology platforms to create a seamless customer journey.

Along with a best-of-breed platform that drives customer engagement and boosts ROI, Adestra was founded on the principle that marketing success takes more than technology, which is why customer service is at the heart of its business. Adestra was a winner of the 2014 and 2017 Customer Focus Award from the Customer Service Institute. It also won Silver for Customer Service Department of the Year at the 2018 Stevie Awards for Customer Service, as well as being presented with the 2017 Supplier of the Year Award from one of its longest-standing clients, UBM.

Adestra continues to maintain one of the highest customer retention rates in the industry. It is trusted by top companies including UBM, Condé Nast Digital Limited, and Tile, among others.

Established in 2004, Adestra has offices throughout the UK, USACanada and Australia. For more information, please visit .


adobe email marketing

Adobe Advances Email Marketing, Integration with Other Brand Channels


Adobe (Nasdaq:ADBE) recently surveyed U.S. consumers, revealing that close to 50 percent still prefer to receive offers from brands via email. At the same time, other digital channels are gaining traction, such as chatbots and smartwatches, underscoring that brands must engage with consumers where they want to be reached. To address consumers’ expectations, Adobe today announced new cross-channel innovations powered by creativity and data in Adobe Campaign, part of Adobe Experience Cloud.

“Our survey validated the importance of personalized marketing, revealing that consumers are most frustrated with brands that recommend irrelevant products, send offers that expire and misspell their names. As brands strive to deliver the right experience to each individual, it’s more important than ever to engage with consumers on their terms and preferred channels,” said Kristin Naragon, head of Adobe Campaign. “The new capabilities we’re introducing help brands build customer loyalty with personalized engagement and uniquely integrate content and data.”

These advancements enable marketers to create personalized experiences across all devices and channels, including email. By more tightly integrating email marketing with content workflows and other marketing channels, Adobe is helping brands deepen relationships and build trust with customers. New Adobe Campaign capabilities and forward-looking projects from Adobe Research help marketers:

  • Predict the best time to send emails: Adobe is previewing an Adobe Research email project in development for potential future integration in Adobe Campaign. Using Adobe Sensei, the company’s artificial intelligence (AI) and machine learning technology, brands can automatically determine the most effective time to send an email for each customer to increase open rates and maximize the impact of their campaigns. Marketers only need to define a start and end window for the campaign, and Adobe automatically sends the email to each recipient at the best time.
  • Intelligently segment emails based on individual engagement: Another project from Adobe Research brings deep engagement insights to marketers’ fingertips with Adobe Sensei. Measuring customers’ engagement with emails, based on how long it takes them to react to the messages they receive, helps determine the right frequency of communication. It can also inform targeting strategies at an individual level.
  • Simplify email creation: Creating emails can be time consuming and costly when relying on an agency or graphic designer. A new email message designer with a drag and drop interface helps marketers create brilliantly designed emails from scratch or from customizable templates. Email marketers can already pull assets into Adobe Campaign from Adobe Experience Manager and Adobe Creative Cloud, as well as use Adobe Dreamweaver CC and the Creative Cloud SDK to edit email content in real-time. Today, Adobe announced it is expanding its integrations to include Dropbox. Adobe Campaign integration with Dropbox will be in beta later this year.
  • Obtain and act on more granular insights: Without data, it’s impossible for brands to target individuals based on insights into their needs, wants and habits. New dynamic reporting capabilities in Adobe Campaign leverage the power of Adobe Analytics’ Analysis Workspace. For the first time, marketers can incorporate profile attributes alongside email statistics to better segment audiences, such as quickly understanding how a campaign performed among loyalty members in comparison to the rest of its customers. Enhancements also include the ability to automatically distribute visual, digestible reports on campaign insights to inform marketers, as well as data scientists and CRM directors.
  • Create multilingual push messages: It’s tedious to create many localized versions of campaigns for various languages. To address this, Adobe is extending its multilingual capabilities to push notifications. Now, marketers can load multiple translations of push notifications from a file to automatically create, segment and send personalized, multilingual push notifications, in addition to emails from a single delivery. In addition to standard engagement tracking, engagement is tracked by language to allow multiple levels of analysis.
  • Scale and deliver contextual emails: Understanding that brands are under pressure to send more personalized emails in context, Adobe is boosting throughput and deliverability in Adobe Campaign. Marketers can now send more emails at a faster speed, while maintaining the relevancy and personalization consumers demand. New capabilities that adapt delivery settings in real time ensure emails are sent at the right time to each individual, for example.

Adobe Campaign, part of Adobe Experience Cloud, powers brands including Electronics for Imaging, Grand Circle Travel, Hostelworld, Heathrow Airport Limited, Nissan Motor Company Ltd.,, Tourism Australia, Travelocity and Virgin Holidays, among others. Adobe helps brands drastically improve and personalize customer experiences across online channels, such as email and mobile, and offline channels like direct mail and call centers. Integration with Adobe AnalyticsAdobe Target and Adobe Experience Manager provides deep insights into customer behavior, and manages and personalizes content. Adobe Campaign helps customers address obligations for data governance and privacy design features to comply with GDPR. Adobe has been positioned as a leader by leading industry analyst firms in cross-channel campaign management (see Gartner and Forrester reports).

Helpful Links:

  • Consumer survey blog post from Kristin Naragon, director of product marketing, Adobe Campaign
  • blog post focused on consumer survey takeaways for brands
  • Consumer email survey report

About Adobe

Adobe is changing the world through digital experiences. For more information, visit

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fishbat, offers 4 Reasons to Include Voice Search in Your Marketing

In order to help businesses continue to take a multi-faceted approach to advertising, internet marketing company fishbat offers 4 reasons to include voice search in your marketing.

Over the past few years, the world has seen the development of a number of popular voice assistants that are making accessing information hands-free easier than ever before. When approaching efforts to expand a business, a comprehensive plan should include voice search in order to capitalize on this new search method.

Below are four main reasons to include voice search in the company’s best marketing campaign.

Increase Brand Accessibility. Voice searches have become a significant portion of web traffic – both on mobile devices and through home virtual assistants like the Amazon Echo or Google Home. By focusing efforts on increasing brand visibility through voice search, a marketing team is opening the business up to a wider swath of search traffic that might not have stumbled across the site before.

Approach SEO From a Different Angle. Unlike traditional SEO that focuses on short and concise keywords, voice searches often take the form of a query and are much longer than a traditional Google Search. Having the task of modifying articles to appeal to these long-tail keywords may seem like a lot of effort, but by diversifying a company’s approach to SEO, they have the chance to capture more traffic both through voice searches and through more traditional means.

Increase Local Traffic. This may not be a concern for online businesses or other companies that have sales spread out over a large region, but the ability of voice search marketing to increase local traffic cannot be overstated. Many times, people who are using voice search are on the go and looking for local results that they can take advantage of right now. Having a business rank prominently in a search like “what is the closest restaurant?” for example, is incredibly valuable and can lead to a significant increase in foot traffic. In truth, this perk is even valuable for primary online companies due to its ability to market to specific geographic areas.

Increase Site Value as a Whole. Part of the benefit of voice search becoming more and more prominent, is that it forces marketing teams to revisit their online content and adjust in order to appeal to a wider range of queries. In order to capitalize on voice marketing, a business will have to invest in informational and navigational content that is more likely to show up in a voice query, which improves the quality of the site as a whole. As part of a comprehensive marketing strategy, the adjustment in advertising tactics and the resulting increase in traffic will help elevate a company’s online presence to the next level.


fishbat internet marketing agency is a full-service company that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

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