Creative, labeled as “non-working” media, is responsible for driving 40-70% of an advertising campaign’s performance, yet it has been deprioritized and undervalued. Global advertising spend is projected to reach $1.12...
Conductor, the leading website optimization and intelligence platform, announced the launch of Conductor AI, the next generation of its industry-leading technology. Conductor AI is purpose-built to empower marketing and digital...
Copado, the leader in AI-powered DevOps for business applications, announced that Copado Robotic Testing is available in AWS Marketplace, a digital catalog with thousands of software listings from independent software...
Despite economic volatility, 71% of CMOs plan to invest more than $10 million annually in GenAI over the next three years, up from 57% last year. According to a new survey...
MERGE, a leading marketing and technology agency, announced it has acquired Blazer, a strategic consulting firm, as part of its ongoing growth trajectory and expansion of service offerings. This move...
memoryBlue, a leader in pipeline and revenue growth, powered by people (and AI) you can trust, announced findings from its Spring 2025 Global Sales Engagement Benchmark Report, highlighting a significant...
Invoca, the AI-leader in revenue execution platforms, announced it has signed a definitive agreement to acquire Symbl.ai, an AI-driven human intelligence platform. The deal brings Symbl.ai’s broad set of AI capabilities...
memoryBlue, a global leader in outsourced sales and marketing services, announced the appointment of Glenn Haertel as its new Chief Revenue Officer. Haertel, a seasoned executive with over 25 years of...
Applause, the world leader in digital quality and crowdsourced testing, released the results of its fifth annual State of Digital Quality in Accessibility survey, revealing growing awareness and adoption of inclusive design...
UM, a global media agency within IPG Mediabrands, announced it has been named media Agency of Record (AOR) for 7-Eleven, Inc., the world’s largest convenience retailer. In this capacity, UM...
