Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the omnichannel campaign activation platform, today announced a new relationship with Sojern, a leading provider of digital marketing solutions for travel, to bring enhanced workflow automation and omnichannel dynamic creative optimization (DCO) capabilities to travel marketers.
Clinch’s platform Flight Control streamlines the process of building, serving and measuring complex, data-driven campaigns across all channels, which compliments Sojern’s multichannel travel marketing platform. Travel marketers leveraging Flight Control can now leverage Sojern’s travel insights to enhance creative decisioning and optimization strategies. Sojern has spent 15 years collecting, aggregating and analyzing literally billions of travel intent signals like hotel and airline booking data from thousands of travel brands around the world. This data rich environment, called the Sojern Traveler Ecosystem, is the foundation of Sojern’s intelligent travel marketing platform that delivers unrivaled traveler insight, multichannel scale and automated optimization—all in one place.
“With personal and professional travel back on the rise, it’s an incredibly important time for travel marketers to start evaluating and investing in technologies that support both their current and future needs,” said Charel MacIntosh, Head of Business Development and Partnerships at Clinch. “Trends and traveler circumstances are constantly changing on a hyper-local level around the world, therefore the ability to personalize and auto-optimize campaigns to match both environmental and user-based situations is paramount for this sector.”
“Finding new ways to better serve our clients is truly at the heart of Sojern culture,” said Josh Beckwith, Managing Director, Global Strategic Accounts and Partnerships. “We’re excited to work with Clinch to put powerful tools in the hands of travel marketers to drive real performance.”
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