Collective Audience appoints Larry Krampf, to Advisor Collective


Collective Audience, Inc., a leading innovator of audience-based performance advertising and media, has appointed Larry Krampf to the Advisor Collective, the recently formed advisory community embedded with the purpose of transforming and advancing the AdTech, MarTech and digital media industries.

Krampf is an award-winning marketing and communications leader and entrepreneur who brings to the Collective more than 40 years of experience in founding and operating integrated advertising, digital and public affairs organizations.

He is the founder and principal of Atmosphere Marketing Group, a NYC and Miami based advertising agency, and is principal and CEO of V&L Ventures, a real estate investment and business acquisition company.

In 2003, he acquired and became the CEO of Marke Communications, an integrated NYC based performance advertising agency, where he was the driving force behind the firm’s accounts in the healthcare, pharmaceutical, retail, financial services, insurance, technology, real estate, fashion, and beauty industries.

Krampf also serves as chief revenue officer and on the advisory board of GoMo Health, a leading health and wellness patient and consumer engagement company.

“Larry brings a tremendous wealth of vision, experience and achievement to our Advisor Collective community,” stated Collective Audience CEO, Peter Bordes. “He will join with the other leaders, doers, innovators and agents of change in our community who are pursuing a collective vision of a new global, data-driven digital media ecosystem designed to overcome the many hurdles and limitation facing our industry today.”

For innovation leading Adtech and MarTech companies like Collective Audience, first party or 1P data has become the new asset class. When combined with AI powered intelligent automation, 1P data is expected to fuel a revolutionary stage of the digital advertising and media industries as the primary driver of performance.

“Larry understands this dynamic more than anyone having built one of the first, and leading performance advertising agencies in New York,” noted Bordes. “We look forward to benefiting from his knowledge and insights, and particularly those gained from his years as a pioneer in the advertising sphere and his extraordinary record of success across multiple businesses and ventures.”

Krampf commented: “I believe Collective Audience has assembled the best and brightest in the direct media and performance advertising industry, setting it up to win in the first party data battle. The company is leading the way with its focus on user experience and value exchange, with this building actionable customer profiles that can deliver superior creative campaigns, user experiences, and business objectives.”

By being data driven and analytics based, and utilizing the best technology, Collective Audience’s new platform, Audience Desk™ powered by AudienceCloud™ represent the next generation ecosystem for value partners, and which is delivering a new level of trust and transparency.

The platform is designed to empower brands, agencies and publishers with audience-based performance advertising and media solutions in a way that unlocks unrealized value for its combined partners. Supporting a new form of integrated collaboration, the platform’s flexible, module infrastructure creates multiple revenue streams that can build strong enterprise value over the long term.

Larry Krampf Bio
Larry Krampf is the founder and principal of Atmosphere Marketing Group, a NYC and Miami based advertising agency. He is also principal and CEO of V&L Ventures, which focuses on real estate investment and business acquisitions.

After serving on the advisory board of GoMo Health, which connects behavioral science, technology, and creativity to activate healthy change, Krampf became its chief revenue officer.

Krampf began his professional career as an accountant at Deloitte, Haskins & Sells, and then as an advertising executive at Tracy Locke/ BBDO, before founding his own advertising agency, Krampf Communications in 1981.

Nearly a decade later, Krampf formed Princeton Communications Group, where he established a reputation for creative excellence and client service that earned the firm more than 200 peer-reviewed awards in virtually every category recognized by the industry.

Then in 2003, Krampf acquired and became CEO of Marke Communications, an integrated NYC based advertising agency focused on the healthcare, pharmaceutical, retail, financial services, insurance, technology, real estate, fashion, and beauty industries.

He has been a member of several industry, cultural, and educational boards, including the Thomas Edison College Foundation; Tech United; Liberty Science Center; Garden State Arts Center Foundation; the Communications, Advertising, Marketing Association (CAMA); the League of Advertising Agencies; and the Jersey Shore Public Relations and Advertising Association.

He also serves his community through being on the boards of the NJ State Chamber of Commerce; Cancer Care; Middlesex County Regional Chamber of Commerce; Princeton Regional Chamber of Commerce; Greater Philadelphia Chamber; and Hopewell Valley Children’s Theatre.

Krampf’s many industry accomplishments and community contributions have been recognized with several awards:

  • Entrepreneur of the Year in 2001 by The Princeton Chamber.
  • Community Leader of Distinction in 1998 by the MCRCC.
  • Businessperson of the Year in 2005 by the MCRCC.
  • YMCA Volunteer of the Year in 2005.
  • Boy Scouts of America Spirit of America Award in 2006.
  • Cancer Care Award in 2009 for his 25 years of dedicated service.
  • Advertising Hall of Fame of New Jersey, inducted November 2022.

Krampf graduated Rutgers College with undergraduate degrees in business, accounting, and art history.

Learn more about Larry Krampf and his vision for the future of the industry and what he would tell his younger self by visiting Collective Audience’s Blog here.

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