Comcast Advertising, the advertising arm of Comcast Cable, a division of Comcast Corporation (Nasdaq: CMCSA), today announced the appointment of Joel Armijo as senior vice president and chief financial officer.
In this position, Armijo will lead the creation and execution of the company’s financial vision, strategy and operations and work closely with Comcast Advertising leadership to drive business performance and success. He begins his new role this month and reports to Marcien Jenckes, President, Advertising, Comcast Cable.
“The job and skill set of today’s CFO has changed dramatically from what it was 10, or even five, years ago. Joel brings a very well rounded background and stood out,” Jenckes said. “He has helped launch and raise venture capital funding for new category entrants, built teams from scratch, led companies through major new product launches and mergers and acquisitions, and covered our industry as an equity analyst. His skill set is incredibly versatile, rich and diverse and we are excited to have him on board.”
Armijo has held senior leadership, finance and strategy roles across a variety of media sectors, including OTT, pay TV, cable, media, publishing and equity research.
He joins Comcast Advertising from fuboTV, a sports centric live TV streaming service. As CFO, he helped fuboTV successfully raise and navigate consecutive rounds of venture capital funding and built out the company’s accounting, finance, programming and customer service teams.
Prior to fuboTV, Armijo was the CFO of AT&T’s AdWorks (now part of Xandr). Armijo moved over from the DirecTV side, where he was vp, revenue, strategy and planning, responsible for special projects. He helped drive key company initiatives on the addressable advertising front, including the launch of D2, a joint venture with Dish Network, focused on addressable political advertising, where he also served as a member of the JV’s operating committee.
Armijo joined DirecTV from Merrill Lynch, where he was an equity research analyst covering the pay TV and entertainment sectors. He also spent time on the firm’s equity sales and trading desk, providing industry coverage for the pay TV, entertainment, and telecom sector for Merrill’s institutional equity clients. He made the transition to Wall Street from Cablevision, where he was head of financial planning for the company’s cable entertainment and regional sports networks and professional sports teams.
Armijo earned his MBA from UCLA and his BA in history from Wesleyan University. Early in his career, he held various finance and strategy roles in media and publishing, including at Time Warner and Time Inc.
About Comcast Advertising
Comcast Advertising, the advertising arm of Comcast Cable, is dedicated to bringing industry-leading television and video solutions to marketers. It is comprised of two primary businesses: Comcast Spotlight and FreeWheel. Comcast Spotlight, www.comcastspotlight.com, is the advertising sales division that helps put the power of cable to use for local, regional and national advertisers. FreeWheel, www.freewheel.com, offers advertising management solutions for “The New TV” ecosystem and beyond, enabling its diverse client base — comprised of some of the largest agency, media and entertainment companies — to manage and maximize value from their TV and premium video media. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (Nasdaq:CMCSA). Visit www.comcastadvertising.com to learn more.