CommentSold appoints Filip Vítek as EVP to lead AI Development

Vítek joins the leading video commerce platform as EVP, AI and Data to spearhead the development of enhanced user experiences

CommentSold, the leading video commerce platform, has announced the appointment of industry veteran Filip Vítek to the role of EVP, AI and Data. With Vítek at the helm, CommentSold will integrate advanced AI solutions into its full-stack video commerce ecosystem, developing features that enable retailers to quickly create new visuals based on existing content, augment their live sales and shorten the go-to-market time for new products.

At CommentSold, Vítek will be responsible for driving strategic initiatives around AI and data analytics, leading the application of advanced AI tools to accelerate and optimize content creation, business marketing and management of retail operations. Simultaneously, Vítek and his teams will develop features that enhance the video content experience for users. He will also oversee the development of new data initiatives at CommentSold, which will aim to unlock new revenue potential for the company and promote financial agility.

“I am truly excited to join CommentSold, a company at the forefront of revolutionizing e-commerce through innovation in video commerce and retail management technology. CommentSold’s commitment to fueling business growth with transformative solutions aligns perfectly with my passion for implementing artificial intelligence to drive tangible business impact,” said Vitek. “Together, we will unlock tremendous opportunities, shape the future of online retail and redefine what’s possible in this dynamic industry.”

Vítek is a seasoned data leader with over 15 years of experience at retail and SaaS companies. Before joining CommentSold, Vítek served as ​​Senior Vice President, Data & Analytics at Europe’s leading online beauty retailer flaconi, where he led the company’s first-ever AI implementations in its e-commerce infrastructure. Prior to Flaconi, Vítek served as Director, Data Science & Marketing Analytics at remote connectivity software company TeamViewer. There, he built a team of highly skilled data scientists in analyzing the platform’s 2.8 billion-strong user base to extract compelling customer behavior insights, resulting in a significant boost in user monetization and satisfaction.

“Artificial intelligence is becoming a must-have feature for e-commerce solutions, and as CommentSold seeks to transform the future of online commerce, the ability to offer top-line AI solutions to our customers will prove vital to achieving that goal” said Gautam Goswami, CEO of CommentSold. “Filip’s vast expertise in AI will be an incredible asset as we create solutions that elevate the customer experience, streamline operations, and set new industry standards.”

Vítek’s appointment marks yet another milestone in CommentSold’s growth as a video commerce pioneer. In 2023, the company announced its acquisition of Popshoplive, a community-driven live video marketplace, to bolster its e-commerce infrastructure for solopreneurs and content creators. The company also launched a strategic partnership with TikTok in preparation for the U.S. launch of TikTok Shop, which is expected to reach 33 million buyers this year. With its bold new investment in AI development, CommentSold is doubling down on its commitment to serving its customers with the latest and most powerful technology.

To learn more about CommentSold’s leading video commerce platform, please visit

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