Business/Customer Intelligence & Data Science

CyberRisk Alliance Acquires LaunchTech Communications

Premier cybersecurity PR agency joins industry’s leading business intelligence, industry events, and marketing services platform

CyberRisk Alliance (CRA), a business intelligence company serving the cybersecurity community, has acquired LaunchTech Communications, a leading public relations and communications agency serving fast-paced, global cybersecurity and technology companies.

LaunchTech, founded by Wayne Schepens in 2015, provides a range of services to accelerate growth for early-stage technology companies, creating communications strategies that build awareness and credibility among both technical and non-technical audiences. Wayne Schepens will continue in his current capacity as Managing Director of LaunchTech with ongoing operating responsibility for the business strategy, operations, and his team while lending his decades of cybersecurity experience to CRA.

LaunchTech and its client base will immediately benefit and gain access to CRA’s deep resources and expansive portfolio of marquee media and information brands serving the cybersecurity community, including SC Media, Security Weekly, MSSP Alert, ChannelE2E, and the CRA Business Intelligence Unit – a marketing services, data, and research platform that produces industry-leading intelligence and insights.

LaunchTech’s PR and communications expertise immediately expands CyberRisk Alliance’s go-to-market activation services, offering CRA’s clients a range of strategic services that can stand alone or be easily integrated into end-to-end product offerings, all of which are driven by CRA’s rich data and technology platform connecting sellers with highly qualified and engaged buyers across CRA’s portfolio of brands and products.

“We are thrilled to welcome Wayne and the LaunchTech team into the CyberRisk Alliance family. This strategic acquisition aligns with our vision and enhances our ability to offer unique and immense value to our clients,” said Doug Manoni, CyberRisk Alliance’s Founder and Chief Executive Officer. “We look forward to enriching the services offered to LaunchTech’s client base with our unparalleled portfolio of go-to-market solutions and services, while also introducing LaunchTech’s services to CRA’s clients.”

“I am honored to announce our relationship with CyberRisk Alliance and forge a path that will benefit so many emerging companies in cybersecurity and beyond,” said Schepens. “The opportunity to combine our core program of public relations, analyst relations, content and messaging development with an engine that will supercharge the support technology companies receive through all stages of growth is immensely exciting.“

“The addition of LaunchTech to CRA’s portfolio will provide our clients new avenues to boost brand awareness, reach critical new audiences, bolster coverage and relationships with industry reporters and analysts, and increase valuation,” said Marcus Witte, Executive Vice President at CRA and head of its Foresight division.

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