Danesco Launches Modern Self-Service Website

ecommerce website

Danesco, Inc., an enterprising and innovative consumer products business since 1963, announces the release of a new, modern B2B e-commerce website.

Built by Danesco’s long-term digital agency partner Whereoware, the website creates a frictionless e-commerce experience by combining an elevated look and feel, strategic user experience (UX) optimizations, and robust self-service capabilities.

“The Whereoware team was terrific and a pleasure to work with throughout the project. They were patient, accessible, and knowledgeable, guiding us on best practices and solutions to develop a strong online B2B business with our retailers. It’s the beginning of a new era and the continuation of a lasting partnership with Whereoware.” – Brigitte Roy, President, Danesco Inc.

Built on the Optimizely B2B Commerce Cloud, the website is replete with B2B self-service features enabling retailers and sales representatives to easily fulfill inventory.

Logged-in retailers see MSRP and retail pricing, order quantity minimums, and product inventory on product detail pages. Retailer portals give retailers access to recent orders, wishlists, order history, and invoices, plus a click to-reorder feature expedites repeat purchases.

Sales reps can shop on their customers’ behalf and review past purchase history, product recommendations, and updated inventory (the site is integrated with their ERP system) to drive better sales outcomes.

“Danesco’s website empowers buyers and sales reps to browse, research, and buy inventory, while the retailer portal offers self-serve tools to manage their business. Today’s customers expect this modern and efficient online experience and Danesco’s site delivers.” – Joe Harris, Chief Revenue Officer, Whereoware

A methodical navigation, intuitive product filters, and a visual search help customers navigate the large volume of SKUs, while product recommendations guide new product discovery. A simple CMS, meanwhile, empowers Danesco to make updates, create promotions, and improve search engine optimization (SEO).

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