Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider martech news.
“We believe our inclusion in the Forrester ABM report displays our role in this emerging solutions marketplace,” said Dillana Lim, CEO of Versium. “As the Forrester analysts observe, ABM platforms attract the most investment and are evolving from the buzzword du jour to a mainstream strategy martech.”
The Forrester report, entitled “New Tech: Account-Based Marketing Solutions, Q1 2020,” speaks specifically to the drivers behind why ABM is transitioning from “hot trend” to “table stakes,” and the range of emerging ABM solutions becoming must-have B2B marketing tools.
Versium has been recognized in reports by both Forrester and Gartner analysts. The company was recognized by the Puget Sound Business Journal as the third-fastest growing eastside private company and by Insights Success as one of the ten best-performing big-data solution providers of 2018. Most recently, Versium was named one of the best tech startups in Redmond for 2019.