5W Public Relations, one of the largest independently-owned PR firms in the US, has been named agency of record for Skai, a go-to-market engine for brands that powers market intelligence, marketing execution and measurement .
The client has tasked 5WPR’s technology team with handling the brand’s media relations strategy, including thought leadership and data driven insight opportunities. The team will build further awareness on behalf of the client through speaking programs, and awards support.
“Skai technologies collects and contextualizes insights that provide businesses the ability to come to smarter and stronger decisions,” said 5WPR President, Matthew Caiola. “These data-driven connections are invaluable and we look forward to working with Skai, increasing their brand awareness, and communicating their expanded offerings.”
“5W brings energy, creativity and expertise to our media relations, and helped us connect with key audiences for the get-go of working together,” said Margo Kahnrose, Skai CMO. “We look at PR as a means to educating the market on how Skai can help the brands we service manage change and drive growth. 5W ensures we are in the right conversations and that our efforts have an impact.”
5WPR’s tech practice has grown to specialize in several highly-specialized areas and prides itself on being a leading adtech, martech and fintech public relations firm in the nation. The team delivers results through key industry relationships with influencers, bloggers, celebrities, and media. By implementing integrated PR, Digital, Influencer Partnerships and Social Media campaigns, 5W ensures maximum coverage for its clients. The team has received various accolades, including the 2020 PR NEWS Diversity & Inclusion Campaign Award.
PR services offered to technology clients include messaging and positioning, media relations, initial public offering media strategy, new market expansion campaigns, visibility programs, content creation, sponsorships/partnerships, digital media campaigns, event planning, thought leadership and speaking opportunities.
Check Out The New Martech Cube Podcast. For more such updates, follow us on Google News Martech News