Demandbase, the leader in Account-Based Marketing (ABM), announced today an expansion of their partner ecosystem, adding seven new strategic integrations including LinkedIn Marketing Solutions, HubSpot, Outreach, PFL, SalesLoft, Sendoso and Reachdesk. These new capabilities add to an already robust ecosystem, enabling broader tech stack integrations for Demandbase customers in areas such as marketing automation, sales engagement, direct mail and social advertising.
In November, Demandbase released Demandbase One, their unified, no-limits Account-Based Marketing solution designed to meet the growing needs of today’s B2B marketers. According to the company’s State of ABM Tech Stack Report, only 33% of medium to mature account-based marketers said their existing marketing stack supported their strategy well. These new integrations close the gap by enabling easy connections of their account-based campaign efforts across their marketing and sales technology stack.
“ABM has become a mainstay for leading B2B marketing teams,” said Gabe Rogol, CEO of Demandbase. “And with that, the need to connect the technology supporting ABM to the other tools and channels already in use by marketers has become even more critical to delivering integrated marketing experiences that drive growth. The launch of Demandbase One creates bountiful opportunities to scale Demandbase’s ABM Ecosystem to better serve our growing list of customers. That’s why I’m so excited about the future of the ABM Ecosystem and what it means for not only our customers’ success but our partners’ as well.”
With the addition of these integrations to the ABM Ecosystem, Demandbase One customers are now able to connect their technology stack to:
- Harness engagement signals from, and drive actions to, newly added marketing automation platform HubSpot as well as other leading platforms
- Launch direct mail campaigns with technology providers such as PFL, Sendoso and Reachdesk
- Power sales engagement experiences with leading solutions including SalesLoft and Outreach.io
- Create or update audiences for LinkedIn ad campaigns
All of the integrations Demandbase customers have come to rely on to run their ABM strategy are still available with Demandbase One, along with the addition of these new integrations and many more.