Customer Engagement

Digital Experience Platform Market Worth $30.41 Billion By 2030

user engagement

The global digital experience platform market size is estimated to reach USD 30.41 billion by 2030, registering a CAGR of 13.3% over the forecast period, according to a new report by Grand View Research, Inc. The COVID-19 pandemic prompted a critical expansion among organizations as they realized the need for digital transformation and supported new growth opportunities for the digital experience platform market. Moreover, organizations are heavily investing in advanced technologies such as Machine Learning (ML), Artificial Intelligence (AI), and data analytics, this is relied upon to drive the DXP market over the forecast period. Digital experience platform is a critical channel for customer engagement and commitment as it eliminates redundancy, improves the transactional experience and operational efficiency.

Key Insights & Findings from the report:

  • The platform segment is expected to witness considerable CAGR at 12.9% over the forecast period. The rise in the adoption rate of digital experience platforms by organizations to implement improved customer engagement practices is driving the development of this segment.
  • In terms of deployment, the cloud segment is expected to expand at a promising CAGR of 16% from 2022 to 2030. The cloud segment offers multiple benefits such as convenience, improved security at lower cost, on-demand scalability, easy deployment, and reduced investments into physical infrastructure.
  • The Business-to-Consumer application is expected to observe the fastest development over the forecast period because of the rising interest in content personalization to offer an enhanced customer engagement experience.
  • In terms of end use, the retail segment is anticipated to expand at a significant CAGR and reach USD 8.98 billion by 2030. This can be due to multiple reasons such as the high focus on omnichannel marketing, the speedy growth of online B2B and B2C e-tailers, and the rising inclination to a customer-driven approach.
  • The Asia Pacific regional market is anticipated to expand at a significant rate and reach USD 7.80 billion by 2030. This can be due to the high penetration rate of mobile and web shopping applications in several developing countries such as China and India.

Get sample of this market research report, “Digital Experience Platform Market Size, Share & Trends Analysis Report By Component (Platform, Services), By Deployment (On-premise, Cloud), By Application (B2C, B2B), By End Use, By Region, And Segment Forecasts, 2022 – 2030”, published by Grand View Research.

Digital Experience Platform Market Growth & Trends

Digital experience platforms provide an integrated control center that benefits organizations by empowering them with data analytics and content management capabilities. Moreover, these platforms permit businesses to focus on a larger customer base by designing and planning new products and implementing new business models and services. Digital experience platforms assist in the smooth transformation of business activities, conventional processes, and plans of action to benefit from new technological changes and opportunities relating to modern innovations.

Digital experience platforms offer consistency by permitting organizations to plan and deliver the same content across all touchpoints. Digital experience platforms can be easily integrated with the existing set of business processes such as CRM, contact centers, and social media platforms. Organizations deploy DXP to leverage machine learning power and accumulate noteworthy customer insights. Providing the right value at the right touchpoint has become extremely important, for instance, call centers have the information entered by customers in online forms before calling. Digital experience platform can automatically identify consumer trends and based on that it can further create customer segments, with the help of this organizations can obtain powerful insights helping them boost their return on investment.

Digital Experience Platform Market Segmentation

Grand View Research has segmented the global digital experience platform market based on component, deployment, application, end use, and region:

Digital Experience Platform Component Outlook (Revenue, USD Million, 2017 – 2030)

  • Platform
  • Services

Digital Experience Platform Deployment Outlook (Revenue, USD Million, 2017 – 2030)

  • On-premise
  • Cloud

Digital Experience Platform Application Outlook (Revenue, USD Million, 2017 – 2030)

  • Business-to-Consumer
  • Business-to-Business
  • Others

Digital Experience Platform End-use Outlook (Revenue, USD Million, 2017 – 2030)

  • BFSI
  • Healthcare
  • IT & Telecom
  • Manufacturing
  • Retail
  • Other

Digital Experience Platform Regional Outlook (Revenue, USD Million, 2017 – 2030)

  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
  • Asia Pacific
    • China
    • India
    • Japan
  • Latin America
    • Brazil
  • Middle East & Africa

List of Key players of Powder Coating Equipment Market

  •, Inc.
  • Acquia Inc.
  • International Business Machines Corporation
  • Liferay, Inc.
  • Microsoft Corporation
  • Open Text Corporation
  • Oracle Corporation
  • SAP SE
  • Sitecore

Check out more related studies published by Grand View Research:

  • Healthcare Digital Experience Platform Market – The global healthcare digital experience platform market size is expected to reach USD 2.3 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 12.9% from 2021 to 2028. The increase in the adoption of healthcare digital experience platforms for improving connectivity and growing requirements to curb costs in healthcare settings are key factors contributing to the market growth
  • Digital Utility Market  The global digital utility market size is expected to reach USD 299.1 billion by 2025, according to a new study by Grand View Research, Inc., expanding at a CAGR of 11.6% during the forecast period. Technological advancements are leading to the digitalization of businesses, including the power industry. The power industry is increasingly realizing the importance of digital technologies, which in turn is anticipated to augment the market over the forecast period.
  • Digital Map Market  The global digital map market size is estimated to reach USD 16.15 billion by 2027, registering a CAGR of 13.0% from 2020 to 2027, according to a new study by Grand View Research, Inc. The market is expected to witness significant rise in demand from navigational application developers and Geographical Information System (GIS) providers, driven by a growing end-user base.

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