DTC Ecommerce Firm Barrel Spins Off Vaulted Oak

DTC ecommerce firm Barrel launches a new spin-off business to focus on website support & maintenance while also forming a new holding company for both organizations.
ecommerce website

Barrel, an independent direct-to-consumer (DTC) ecommerce agency based in New York, announced the founding of Vaulted Oak, a new agency focused on website support and maintenance services for brands and organizations.

As part of the move, Barrel and Vaulted Oak are now part of Barrel Holdings, a holding company chaired by Barrel co-founders Peter Kang and Sei-Wook Kim. Vaulted Oak will be jointly owned with Jason Fan, a long-time Barrel employee who will now serve as Head of Vaulted Oak.

Vaulted Oak will focus on providing ongoing website support & maintenance services to clients whose websites run on platforms such as Shopify, WordPress, Drupal, and Webflow. Vaulted Oak’s quarterly retainer plans provide flexible and cost-effective solutions for businesses to ensure that their websites are optimized, bug-free, and compliant with various accessibility and privacy laws.

“We saw an opportunity to create a laser-focused offering targeting businesses that run on Shopify and WordPress websites,” said Barrel co-founder and CEO Peter Kang. “Vaulted Oak can ensure websites run smoothly with regular maintenance or complement client teams on website enhancement projects with web development support.”

Barrel will continue its work with cutting edge consumer brands focusing on delivering exceptional direct-to-consumer ecommerce experiences. Clients who engage Barrel for Shopify Plus website redesigns may have the option to explore Vaulted Oak’s quarterly retainer offerings after launch. Vaulted Oak is also partnering with other brand, web, and marketing agencies to provide ongoing support services.

“Long-term, we see Vaulted Oak as the initial step in what we envision to be a family of agencies and complementary businesses under the Barrel Holdings umbrella,” said Kang.

Vaulted Oak and Barrel Holdings, incorporated in Wyoming and New York, respectively, will operate as remote-first businesses.

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