Duffy & Shanley, New England’s leading integrated public relations and communications firm, won a dozen awards at the 56th annual Bell Ringers Awards ceremony, including earning a Super Bell Finalist honor for the fourth consecutive year, and sweeping the competitive “National Television Media Placement” category with two gold bells.
Presented by the PR Club of New England, the Bell Ringers are the region’s premier industry awards for public relations, public affairs, and marketing professionals. Each year, the PR Club hosts the Bell Ringer Awards Ceremony to celebrate the outstanding work done by public relations professionals in New England.
Since the Bell Ringer Awards began in 1968, Duffy & Shanley has earned more awards than any other agency in New England. The agency’s legacy of excellence in media relations and social media continues this year, with top honors as the only agency selected in the “National TV Media Placement” category. For social media, Duffy & Shanley earned three Bells for platform excellence for Facebook, Instagram and Tik Tok.
“Media relations is the foundation of what we do, and it’s where we stand out for our clients,” said Annette Maggiacomo, president, Duffy & Shanley. “The traditional media landscape has certainly evolved over the course of our agency’s more than 50-year history, and — in today’s environment — it’s changing quite literally every day. We pride ourselves on our ability to anticipate and adapt to the way members of the media work and how consumers consume information, and we’re thrilled to see our work recognized by our colleagues in the industry.”
The full list of Duffy & Shanley’s awards include:
MEDIA RELATIONS:
- Gold Bell Award – National TV News Placement, for “Winds of Change”: First Power at South Fork Wind Farm
- Gold Bell Award – National TV News Placement, for BJ’s Wholesale Club: Warehouse Clubs Offer Big Savings on Holiday Shopping
- Gold Bell Award – National Media Placement, for Hanes: The Power of Editor Gifting
- Gold Bell Award – Vertical/Trade Media Placement, for Hanes: Hanes Looks to “Bible of Fashion” to Generate Industry Clout
- Silver Bell Award – Series of Media Placements, for First Power at America’s First Major Offshore Wind Farm
- Bronze Bell Award – National Media Placement, for First Power at America’s First Major Offshore Wind Farm
SOCIAL MEDIA PLATFORM EXCELLENCE:
- Gold Bell Award – Social Media – Facebook, for College Ave: Yes, Facebook Helped Me Get to College
- Gold Bell Award – Social Media – Instagram, for @BJsWholesale: Utilizing Instagram as a Vehicle for Brand Growth Through Audience Connection
- Bronze Bell Award – Social Media – Tik Tok, for Foster Grant: Launching a Tik Tok Platform with PRIDE
EVENTS:
- Silver Bell Award – One Time Special Event, for Dunkin’: Reclaiming the Dunk – PC Friars Have the Dunkin’ Mindset
- Merit Bell Award – One-Time Special Event, for Dunkin’: From Dunkin’ Scholar to Hollywood Star – Dunkin’ Welcomes Home Aria Mia Loberti
CONTENT MARKETING CAMPAIGN:
- Gold Bell Award **SUPER BELL FINALIST** – Content Marketing Campaign, for College Ave: How to Be a Champion on the Road to College
“On behalf of everyone at PR Club, we congratulate all our Bell Ringer Award winners!” said Sofia Giovannello, PR Club President and Vice President of Methods+Mastery. “Your exceptional creativity, strategic thinking, and dedication to excellence in public relations have truly rung loud and clear. Your achievements inspire us to all reach new heights in our craft. Here’s to celebrating your well-deserved success!”
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