PebblePost, a pioneer and leader in the Digital To Direct Mail channel and inventor of Programmatic Direct Mail®, announced the launch of Lookalikes to enable marketers to more effectively and efficiently run prospecting campaigns by reaching high-value consumers at home in a more relevant and respectful way.
“In today’s world, reaching consumers at home with relevance and respect is more important than ever. Our Programmatic Direct Mail platform enables this via our PebblePost Graph, connecting address, intent and performance signals at scale which drives both relevance for consumers and performance for brands,” said Jacob Ross, PebblePost CEO. “Our Lookalikes product is unique because we use online data to enhance optimization and automatically send physical mail—as with the rest of our platform, brands get the best of digital and direct mail.”
“As a long time partner of PebblePost, we are thrilled to see this product expansion,” said Michelle Smith, Parachute’s Senior Manager of Direct Marketing. “Prospecting is a key initiative for us this year and given the strong initial performance we have seen with this lookalike solution, we anticipate doing more of these campaigns with PebblePost to help us achieve our goals.”
This launch marks a major expansion of PebblePost’s platform which is well known for its flagship Retargeting product. Now with Lookalikes, PebblePost further enables marketers’ ability to deliver a better consumer marketing experience by combining the best of real-time online intent data with offline psychographic and demographic attributes and fully automated machine-learning models. Powered by the PDMTM platform, which is fueled by the proprietary PebblePost Graph, Lookalikes offers marketers more efficiency with the ability to model, print, and mail within 24 hours, as well as frequency management to prevent duplicate mailings.
“What really stood out to me with this initiative was how much more digitally savvy PebblePost was in identifying lookalikes for targeting. When I have worked with other (partners) for past campaigns, it has been a cumbersome process. The benefit of working with PebblePost and a key differentiator was that it was more quick and nimble,” said Sarah McMahon, Director of Digital Marketing, Performance & Demand at ModCloth.