Entravision (NYSE: EVC) (“Entravision” or “the Company”), a leading global advertising, media and ad-tech solutions company, announced today the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.
Founded in 2020 by ad-tech and marketing industry veteran Faisal Sheikh, Jack of Digital specializes in international platform partnerships with some of the world’s top advertising, marketing and data platforms. Jack of Digital provides marketing and communication, advertising sales and relationship management services to a growing client base. The Company maintains exclusive advertising and data sales representations in Pakistan with short-form video platform TikTok, full-stack programmatic platform Eskimi, app entertainment tool SHAREit and ad fraud protection service Spider AF.
“We are delighted to officially welcome Jack of Digital into the Entravision portfolio of digital ad-tech solutions,” said Juan Saldívar, Chief Digital, Strategy and Accountability Officer of Entravision. “A core part of Entravision’s digital strategy is to expand our partnerships with leading social media platforms on a global basis. With our strategic investment in Jack of Digital, Entravision takes its exclusive partnership with TikTok in South Africa to Pakistan, bringing us access to nearly 100 million digitally connected consumers.”
Approximately 1.8 billion people, or 23% of the world’s population, live in South Asia, including the countries of Pakistan, India, Nepal, Bhutan, Bangladesh, Afghanistan and Sri Lanka. In Pakistan, where Jack of Digital is headquartered, over 98 million people are digitally connected, representing just under half of the total population. Pakistan is now amongst the over 35 countries that comprise Entravision’s digital operations.
“Partnering with Entravision is the next key step in our long-term growth trajectory,” said Faisal Sheikh, Chief Executive Officer of Jack of Digital. “We are excited to have access to Entravision’s extensive digital resources and sales expertise, that when combined with our strong foothold in Pakistan should lead to success for both companies. The growth opportunities are substantial, and we look forward to continuing to expand our efforts throughout South Asia.”
All Jack of Digital employees will remain with the company, and Faisal Sheikh will continue to serve as CEO of the business based out of its headquarters in Karachi, Pakistan.
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