The global entertainment platform, Fandom has appointed the 360-degree digital solutions provider, Zirca Digital Solutions as the exclusive advertising and sales rep of the company in India. As part of the responsibilities that come with this partnership, Zirca will be seen working towards maximizing the ad revenue potential of Fandom, developing and building the presence of the brand while expanding the pool of demand partners of the company in the region. The martech news arena identifies this as a developing strategy for both parties involved.
Fandom is known for supporting fans in exploring, celebrating, and contributing to the space of gaming, TV, and movies. Fandom reaches more than 200 million monthly uniques while encompassing more than 400,000 fan communities that consist of an influential and young audience.
Karan Gupta, the Managing Director of Zirca Digital Solutions stated that there is a dynamic change witnessed in the consumption of pop-culture entertainment across the globe with India being no exception. The company is particularly excited to be working with and associated with Fandom. Karan believes that this is a huge step towards development for the firm and the team is all set to deliver its best-in-class solutions and offerings to Fandom.
Ken Shapiro, the Chief Revenue Officer of Fandom commented that the entertainment company speaks the language of fans as well as supports the marketers in establishing credibility. The ability of the organization to harness the passion of the fans and combining it with the innovative sales offerings by Zirca will allow the firm to reach users via creative, effective, and new pathways.
Both organizations are thrilled to be working with each other and will be seen working towards growth and expansion.
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