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Firewood Marketing Certified as Women/Minority Business Enterprise, Joins Supplier Diversity Program

Agency completes verification process with California Public Utilities Commission
Firewood Marketing Certified as Women/Minority Business Enterprise, Joins Supplier Diversity Program

Firewood Marketing announced today that it has been officially certified as a Women/Minority Business Enterprise (WMBE) by the California Public Utilities Commission (CPUC).

The WMBE certification process is rigorous and includes verification of the firm’s fiscal health and operational stability, a site visit to the business, and a thorough review of the majority owner’s qualifying characteristics.

Firewood qualified for the certification through the majority ownership of the husband and wife team of Lanya Zambrano and Juan Zambrano, a first-generation Mexican American.

“As companies look to diversify their suppliers, we wanted to share Firewood’s story and get involved in this certification program that recognizes women and minority-owned businesses across California,” said Lanya Zambrano, co-founder of Firewood. “Applying for this certification also reflects our broader commitment to encouraging diversity and inclusion, particularly within the advertising and marketing industry.”

Women, minority, LGBTQ+, and disabled veteran-owned businesses are invited to apply to join the diversity supplier program. Learn more and search a list of certified providers at

About Firewood Marketing 
Firewood Marketing is a full-service agency built on the belief that good people are good business. A partner to top tech brands, startups, and Fortune 500 companies — including Google, LinkedIn, Airbnb, VMware, Salesforce, Facebook, and other key clients — the agency provides strategy and planning, creative, performance media, and technology services. Founded in 2010, Firewood is headquartered in San Francisco with offices in Mountain View, California; New York, New York; Sandpoint, Idaho; London, England; Dublin, Ireland; and Mexico City, Mexico. Learn more at

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