WHAT
On Fri., Sept. 10, 2021, at Digital Summit Washington, D.C. 2021, Gabriel Marketing Group (GMG) CEO Leah Nurik will present, “Telling Authentic Stories in an Age of Distrust,” a 30-minute talk that will reveal the keys to rebuilding trust and conveying authenticity in marketing communications.
As fake news, security breaches and corporate scandals have led to a rapid, mass erosion of trust in businesses, NGOs, government and mass media, Nurik will explain tactics that can be implemented to create an authentic approach that resonates with existing and potential new customers and makes positive impacts on corporate culture, employee engagement and even recruiting. The session is designed for digital marketers who have several years’ experience with strategic marketing campaigns and who want to understand how marketing communications can convey greater transparency, commitment and engagement.
Digital Summit Washington, D.C. 2021 is being held on Sept. 9-10, 2021, at the Walter E. Washington Convention Center. The two-day conference will feature a line-up of 40+ industry thought leaders and visionaries from Instagram, YouTube, HarperCollins Publishing, NBCUniversal, Deloitte, Duke University, CNN, SAP, Gabriel Marketing Group and other local and regional marketing agencies.
The Washington, D.C. event is part of the Digital Summit Series, which is held in more than 20 U.S. cities each year. Billed as “where marketers stay on top of their game,” the series features speakers from the most creative, innovative marketing talent and brands who present the latest and best practices in all aspects of marketing. More than 15,000 digital marketing professionals attend the Digital Summit Series each year.
GMG is a global sponsor of the Digital Summit Series and a sponsor of Digital Summit Washington, D.C. 2021.
WHO
Leah Nurik is the founder and CEO of Gabriel Marketing Group, the industry’s leading digital marketing and public relations agency for high-growth technology companies. She is an award-winning communications strategist who has worked for more than 20 years in the high-tech industry. Throughout her career, Nurik has worked with more than 300 leading enterprise and high-growth technology companies and held senior strategic roles at both public and private SaaS, software and hardware companies.
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