Retail, Proximity & IoT Marketing

GANNI Taps NewStore to Power Omnichannel Retail Experiences

The Danish contemporary brand has rolled out the full NewStore Omnichannel Platform, providing a transformational in-store experience for associates and customers
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NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, today announced GANNI is using the NewStore Omnichannel Platform to power the shopping experience across its stores. By leveraging mobile point-of-sale (mPOS), order management, store fulfillment, and clienteling, the brand’s stores can now cater to its community of customers, offering global omnichannel capabilities at the hands of iPhone-enabled store associates.

GANNI, the beloved Danish fashion brand founded in 2009, is rooted in its Scandi 2.0 sense of style. It sells apparel and accessories in more than 600 luxury retail stores, including 24 of its own concept stores located across the United States and Europe. Through the NewStore platform, GANNI can more easily handle sales and returns as well as manage inventory more responsibly through two fast, easy-to-use iPhone apps. Associates can also collect valuable customer information from the palm of their hands, which has resulted in a 900% increase in its average customer data capture rate at the POS.

“With NewStore, GANNI now offers a truly global, modern shopping experience,” said Anders Lindberg Madsen, Product Owner, Unified Commerce Platform, GANNI. “The platform is not only the lightest tech stack I’ve ever seen for retail, but also the most powerful. If we want to spin up a new store, we can do it with just a box of iPhones. It’s practically unheard of.”

With its enterprise order management system, NewStore gives GANNI employees access to customer, order, and store inventory information all in a single view. The data is unified into one source and accessible via mobile, making global omnichannel operations like store fulfillment possible. On the front-end, mPOS enables associates to process in-store and endless aisle transactions anywhere on the store floor. They can also see clienteling data, including a customer’s past purchase history across channels and countries, enabling them to offer a better overall shopping experience. Associates are also able to fulfill endless aisle and buy-online-pickup-in-store (BOPIS) orders using only an iPhone. All of these capabilities are powered by NewStore’s pre-built integration with Salesforce Commerce Cloud.

“NewStore now has customers operating in more than 55 countries. Brands such as GANNI leverage NewStore to ensure seamless omnichannel wherever they operate globally,” said Stephan Schambach, Founder and CEO, NewStore. “By replacing its existing tech stack with our platform, GANNI’s store associates have real-time customer, order, and inventory data at their fingertips, enabling them to create amazing shopping experiences everywhere.”

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