Gopuff announced the launch of Powered by Gopuff

Powered by Gopuff debuts with more than 20 leading CPG partners leveraging the platform to launch new products, amplify key brand moments and drive incremental sales With Powered by Gopuff, brands can leverage their marketing channels to drive instant product sales, all within a closed-loop measurement solution

Gopuff, the world’s leading Instant Commerce platform, announced the launch of Powered by Gopuff, a logistics and technology platform that enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes.

“We’ve spent the last ten years building and scaling our own hyper-local logistics network and operations to consistently meet customer demands for fast, affordable, and reliable delivery,” said Daniel Folkman, SVP of Business at Gopuff. “As a result of this work, we’ve established ourselves as the face of Instant Commerce. Now, with the launch of Powered by Gopuff, we’re also becoming the fabric of Instant Commerce by extending our proprietary fulfillment and logistics capabilities beyond the Gopuff app for the first time.”

The Powered by Gopuff platform will offer a suite of solutions that help brands deliver on rapidly evolving consumer expectations around delivery speed by leveraging Gopuff’s logistics network, instant fulfillment infrastructure and technology to power their own direct-to-consumer websites — all while driving profitable order volume and diversifying revenue streams for Gopuff. With Powered by Gopuff, CPG brands can leverage online ads and marketing to drive sales from their own websites, bringing them more control over the customer experience and access to valuable first-party data.

Today, Gopuff launched its first solution under the Powered by umbrella: Storefronts Powered by Gopuff, a customizable Shopify theme integrated with Gopuff’s APIs. With Storefronts, CPGs can launch their own white-labeled DTC site in a matter of days, not weeks or months. Orders placed on a partner’s Storefront are automatically routed to the nearest Gopuff micro-fulfillment center, where they’re picked, packed, and delivered to customers in as fast as 15 minutes.

“Nobody wants the responsibility of getting a pint of Ben & Jerry’s from a nearby store to their couch. Not even us. That last mile delivery is complicated!” said Jay Tandan, the Global Head of Digital Marketing at Ben & Jerry’s. “Storefronts Powered by Gopuff solves that struggle for us and for Ben & Jerry’s fans across the country. Their microfulfillment centers provide a quick and easy way to get Ben & Jerry’s euphoria right to your door in a flash.”

For the past six months, Gopuff has tested Storefronts with more than 20 CPG brands, including Ben & Jerry’s, Unilever, Mondelēz International, Nestlé, The J.M. Smucker Company, Haleon, and The Ferrara Candy Company. Both TUMS and Jif leveraged Storefronts Powered by Gopuff to break through the Big Game noise, selling through allocated inventory in under 60 minutes. Now, Storefronts are available to all brands currently on Gopuff.

“Storefronts Powered by Gopuff transformed our clients’ Big Game campaigns this year, giving us the ability to combine a brand storytelling moment with an immersive shopping experience and show up for our customers like never before,” said Amy Lanzi, CEO of Digitas North America.

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