GroundTruth, a leading location-based marketing and advertising technology company, today announced the launch of GT QR Codes, the first intent-based quick response ad solution powered by Flowcode, the offline to online company building direct connections for brands and consumers through next generation QR technology. GT QR Codes allow marketers to go beyond impressions and brand awareness by creating digital and offline engagement opportunities with consumers through big screen TV ads with full closed-loop measuring capabilities.
“With no easy way to deliver an onscreen call to action (CTA), marketers remain frustrated by the lack of measurable data available for TV campaigns,” said Tom Donoghue, CTV/OTT Vice President of GroundTruth. “This is leading to missed engagement opportunities for brands, especially from consumers who want more information at the moment of seeing a video ad. GT QR Codes are a perfect solution for advertisers who have been challenged with creating interactive connections with their audiences on the big screen. We are thrilled to partner with Flowcode, the leader in the QR space, to bring this offering to our customers.”
GroundTruth partnered with Flowcode because it is the preferred and most widely adopted QR provider for TV networks, platforms, and programming, reaching nearly 100% of U.S. households. Flowcode works with 60% of the Fortune 500, powering millions of direct connections. Flowcode’s first to market QR TV platform features custom-designed, privacy compliant, and TV optimized codes that enhance original content and programming, live events, and advertising across TV, CTV, and digital video.
“We’re excited to build upon our existing industry-leading TV technology and team up with GroundTruth to provide advertisers with the tools to create and measure interactive TV experiences. GroundTruth is one of the only other companies focusing on meaningful measurement of the audience. Their location-based analytics goes perfectly with our best-in-class QR solution for media. We both believe in bridging the offline and online worlds to build seamless interactions that removes the barrier between a customer wanting a product and getting it – it’s a winning combination for CTV, OTT, and streaming content,” said Meghan Glenn, TV Sales Director of Flowcode.
Over $85 billion will be spent on linear and CTV advertising in 2022 (eMarketer), yet most of these ads lack online engagement that leads to consumer interactions. GT QR Codes CTV targeting capabilities allow marketers to reach relevant consumer audiences based on past real-world visitation patterns that reveal brand preferences, interests, hobbies and demographics. For addressable TV advertisers, GT QR Codes turns individual consumer moments from brand awareness to a meaningful, measurable action.
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