Display & Programmatic Advertising

Group 55 Marketing Announces Multiple Promotions

Group 55 Marketing, a full service provider of brand building advertising and marketing solutions, today announced the promotion of three key leaders to further its commitment to growth and development as one of Detroit’s leading communications agencies.
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These strategic appointments will play a major role in supporting the company’s expanding client portfolio.

Heather Schabel, who joined Group 55 in 2005, has been promoted to Creative Director. With a relentless commitment to excellence on every project, Heather showcased her creative talent and leadership skills in developing several award-winning campaigns across multiple industries. In her new position, Heather will guide Group 55’s creative team while enhancing the company’s reputation as a creative powerhouse.

Lynda McCarty, a 15-year veteran with Group 55, has been promoted to Senior Comptroller. In her previous position, Lynda played a key role in overseeing the accounting and financial reporting procedures for the agency. Her meticulous attention to detail and her joyful, kind-hearted spirit are the reasons she is considered a true asset to the organization.

John Shoemaker, who also joined Group 55 in 2005, has been promoted to Senior Production Manager. With extraordinary problem solving skills and perseverance to ensure client needs are consistently met, John has been the driving force in the coordination and management of the Group 55 team, as well as its contributing vendors. His unwavering dedication to his craft, along with his unmatched wit and humor, has made John the ultimate team player.

“These well-deserved promotions reflect our company’s commitment to excellence,” said Mike Lapico, chief operating officer at Group 55 Marketing. “The professionalism and leadership qualities of all three team members took on special significance during the early days of the COVID-19 pandemic. Working with our entire staff, they spearheaded a quick, seamless transition to our virtual platform while still managing to fulfill their individual responsibilities. I could not be more proud of these long-serving Group 55 employees. Please join us in congratulating Heather, Lynda and John on their new positions.”

Located in the landmark Fisher building, Group 55 Marketing has been creating award winning campaigns since 1983. Group 55 specializes in corporate branding, strategic marketing and full-service corporate communications. For more information, visit http://www.group55.com.

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