Customer Engagement

ibex Wave iX wins 2024 CUSTOMER Product of the Year Award

Wave iX Honored for Exceptional Innovation in Redefining Customer Experience

ibex, a leading global provider of business process outsourcing (BPO) and customer engagement technology solutions, announced that TMC, a global, integrated media company, has named ibex’s AI-powered Wave iX solution suite a winner of the 2024 CUSTOMER Product of the Year Award.

The 2024 CUSTOMER Product of the Year Award recognizes vendors that are advancing the call center, CRM and teleservices industries one solution at a time. The award highlights products which enable their clients to meet and exceed the expectations of their customers.

“We’re proud to receive the CUSTOMER Product of the Year Award for a third consecutive year and more specifically for our latest customer experience (CX) innovation, Wave iX, to receive this honor,” said Jim Ferrato, Chief Information Officer at ibex. “Generative AI is changing the CX landscape. ibex is at the forefront of this transformation and leading the way with innovative AI-powered solutions that optimize the end-to-end CX value chain, enhance profitability, and reduce the overall cost to serve.”

Wave iX is an AI-driven digital-first CX and Employee Experience (EX) suite that seamlessly integrates with ibex’s cutting-edge CX platform. It facilitates advanced, hyper-personalized, and intelligent customer and brand interactions, cultivating stronger, more profitable customer relationships. Wave iX spans design, execution, and business insights to provide authentic digital transformation and advanced customer-facing self-service options to businesses of all sizes at every stage of their digital journey. Explore ibex’s revolutionary AI-powered Wave iX suite of solutions here.

“On behalf of both TMC and CUSTOMER magazine, it is my pleasure to honor ibex with a 2024 Product of the Year Award,” said Rich Tehrani, CEO, TMC. “Its Wave iX solution has proven deserving of this elite status and I look forward to continued innovation from ibex in 2024 and beyond.”

TMC’s CUSTOMER magazine premiered in September 2012 and is the industry’s new, definitive source for news, product information, and strategies for communications that engage customers and potential customers. Each issue of CUSTOMER includes news and insights on the latest developments in agent training, analytics, ERP, IVR, social CRM solutions, mobile apps, workforce management and more. Please visit for more information.

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