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IBM Watson Gears Up For a Cookieless-Future

As all of us are gearing up for a cookieless future & contextual targeting catch hold of IBM Watson and Morning Consult's referential preparation module

With the demise of third-party cookies set for 2022, IBM Watson Advertising fielded a study in partnership with Morning Consult to uncover how members of the advertising community were preparing for an identifier-free future. The study was conducted online in 2020 among a national sample of the advertising agency, marketing, advertising technology, and publishing professionals.

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IBM Watson Advertising
IBM Watson Advertising is powering new possibilities of decision making, informed by billions of data sources, and enabled by the world’s best AI technology.

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