Channel, Partner & Local Marketing

Impartner Ranks No. 1 in Partner Management Automation

Impartner earns highest market position among top 13 global vendors based on over 100,000 data points from 1,500 manager surveys, analyst opinions and vendor evaluations
partner relationship management

Impartner, the global pure-play leader in SaaS-based channel management technology, was named the No. 1 global winner on Research In Action’s Vendor Selection Matrix for Partner Management Automation (PMA), which brings together Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA). In the new report, Impartner scores highest for the breadth and depth of its solution offering, price/value ratio and customer satisfaction. Additionally, Impartner is recognized for its “single-pane-of-glass” vision for managing the entire partner journey, and for its developer team, which is larger than most vendors’ entire headcount, ensuring that the pace of new solutions development to the market is unmatched.

The Research in Action Vendor Selection Matrix is primarily a survey-based methodology for vendor evaluation, in which 63 percent of the evaluation is based on a survey of enterprise IT or business decision makers. The remaining 37 percent is based on the analyst’s judgement, which is informed by a combination of intensive interviews with software or services vendors and their clients, plus their informed, independent point of view as an analyst. This approach is one of the key differentiators of Research In Action in market research. For this report, RIA interviewed 1,500 marketing and business managers with budget responsibility in enterprises globally. RIA selected those vendors who achieved the best evaluations scores from the buyers but disregarded those with fewer than 15 evaluations or that did not fit the market profile.

“What’s clear in this year’s report is that the pandemic has both accelerated digital transformation and created a new dimension of partners requiring a much more sensitive and dynamic digital platform,” said Peter O’Neill, author of the report and Research Director, Research In Action GmbH. “The PMA vendor landscape will leave pure-play PRM or TCMA behind. Impartner is the overall global leader for Partner Management Automation tools and automates the total partner journey — for every type of partner.”

It’s humbling and exciting to come out on top as the solution our market knows and trusts to manage their entire partner journey,” said Impartner VP Product Gary Sabin. “And certainly, to be recognized for customer satisfaction, our price/value ratio, and as the company that can best meet contemporary partner management demands through a single streamlined platform is incredibly rewarding. Those things are at the core of what the Impartner team is focused on delivering to our customers everyday worldwide.”

Join Sabin and O’Neill on November 11th, 2021, at 8 a.m. MST/4 p.m. CEST for a webinar, where they will discuss this research and partner management automation trends for 2022 and beyond. Register here.

This news comes on the heels of the company’s recent announcement of a $50 million round of funding, led by Brighton Park Capital with participation from existing investors Savant Growth, Emergence and Golub Capital. Recent groundbreaking product releases from Impartner include Impartner PX Partner Experience, a lightning-fast, modern, consumerized interface designed from the ground up to delight partners and accelerate indirect sales; Journey Builder, which helps companies choreograph the perfect partner journey; and Program Compliance Manager, which helps solve the No. 2 problem facing channel chiefs, managing program compliance.

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