inflooens Launches at Mortgage Bankers Association Conference

This next-generation origination platform creates a transparent mortgage pipeline for loan officers, originators, partners and customers

inflooens, a next-generation Customer Relationship Management (CRM), Point-of-Sale (POS) and loan processing platform bolstered by Salesforce, successfully launched at this month’s Mortgage Bankers Association (MBA) Annual Conference in Nashville, TN. Amongst the hundreds of exhibitors, the inflooens solution stood out for its single-pane-of-glass processing UI and UX. Unlike many solutions that focus on one aspect of the origination lifecycle, inflooens provides loan officers, partners and loan processors an unparalleled UI, “smart” lead management and an UX experience with automated tasking and tracking. By releasing users from email jail and providing full transparency through the inflooens collaboration portal, efficiency and engagement are increased exponentially.

As mortgage rates continue to climb and tightness persists in both the labor market and housing inventories, the need for intuitive technology, enhanced sales analytics and seamless processing has never been greater. With a recession looming in 2023, automation and cloud-based collaboration provides the mortgage industry’s only opportunity for survival

inflooens is a mortgage CRM with enhanced lead and referral management, POS and loan processing technology to increase quality, efficiency and transparency for originators, vendors and borrowers. Using inflooens, loan officers have referral analytics at their fingertips to eliminate missed opportunities. The inflooens virtual assistant keeps loan officers on task through automated pipeline management, allowing loan officers to focus on building relationships and providing product consultation rather than monitoring follow-ups and endless status emails, increasing production.

“We’ve cracked the mortgage code with this technology and we enjoyed providing a fun experience for attendees of MBA to learn about what we have to offer,” said Amit Ghole, CEO and Founder of inflooens.

The inflooens story started in 2017 when its Founder sought to bring transparency and efficiency to the mortgage process by using the tried-and-true Salesforce platform. To bring a “lighter” experience amidst the backdrop of the gloomy conditions of the current mortgage market, inflooens set up an exhibition booth at MBA with a full-size game of “Life” that included game spots for current challenges in the home-buying and application process replaced. After demonstrating its capabilities to 100+ attendees at MBA, inflooens is ready to officially launch their technology to the world.

“inflooens will transform literally every aspect of daily work. There is no more guesswork. There are no more hidden details buried in disjointed systems,” said Mardi Clark, Director, Operations Analysis at TruHome Solutions, LLC. “inflooens will transform the quality and efficiency of communication with borrowers and third-party providers. It’s a complete and total game changer for everyone.”

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